Netipbox Technologies adds Marta Fernández to its management team as CMO

This appointment is part of the company's strategy for its commitment to the retail sector., promoting the Digital Store concept and enhancing the sales channel for your digital marketing systems.

Netipbox Technologies has reinforced its management team to undertake its expansion with the incorporation of Marta Fernández Melgarejo as Chief Marketing Officer (CMO).

With more than 20 years of experience in B2B Marketing and Retail Consulting, Marta has combined her professional career with teaching Retail Analytics at different universities and business schools., and has spent the last ten years at the technological company TC Group Solutions..

“The digitalization of the physical store is a natural and necessary step and, thanks to Netipbox Smart technology, much simpler than it seems. During 10 For years I have been helping retailers collect data to analyze customer behavior in stores. Now we must act on this data, taking advantage of the opportunity that digital marketing gives us to improve the customer experience and increase the profitability of the stores”, comments Martha.

Netipbox Technologies has more than 10 years contributing to the digital transformation of physical space and the creation of digital communication channels with technology that facilitates new user experiences, while allowing system managers to improve the performance of their corporate or commercial spaces.

One of Netipbox Technologies' strategic bets is in the retail sector, where it aims to develop the concept of digital store with its end-to-end turnkey Smart Digital Signage systems, with own technology.

“Marta will contribute her extensive knowledge and experience in retail to expand and position the Netipbox brand in that sector and in the different vertical markets in which it is already present., promoting the Digital Store concept and enhancing the sales channel for its digital marketing systems”, declares Toni Viñals, CEO and co-founder of Netipbox Technologies.

Netipbox Technologies is in an important phase of international expansion, particularly in the US. UU. where it recently opened an office in Miami to accompany its clients in North American territory, including USA Areas, where its technology is already present in several airports in the country.