Exterior Plus carries out an augmented reality pilot experience at the Atocha Station

The specialist in advertising space management, in collaboration with the company Admira, have tested in this space the ability to recreate virtual content that converges with the daily lives of users.

Exterior Plus, company that manages the advertising spaces at the Renfe and Adif train stations, as well as the airports in the central area and Catalonia, has carried out an experience with augmented reality in collaboration with Admire, specialized in digital signage and AV projects.

Some users of Madrid's Atocha Station have been able to enjoy and see a dragon flying over this space or a whale moving just above their heads.. Some impressive scenes with augmented reality technology capable of recreating virtual content that converges with the daily lives of users.

The objective of this Exterior Plus action is to deploy this technology in upcoming advertising campaigns, following its philosophy of going further in the external environment, not only offering advertising faces, but through innovation and enhancing consumer emotions.

Users who have had the opportunity to live this experience have been able to contemplate this impressive parallel world through augmented reality glasses. Magic Leap. This powerful device offers features that allow you to get the most out of augmented reality technology., managing to further blur the line that separates the virtual from the real.

As pointed out by Exterior Plus, before getting on a train or plane, Users often spend long waiting times before the trip., moments that advertisers can take advantage of to impact their audience with different communication that increases, not just brand memory, but the experience in such environments.