L'illa Diagonal trusts its commercial digital action in LED screens&Go

The parking entrances of this shopping center in Barcelona have two indoor LED screens to create a high-impact visual experience when customers enter with their car..

Located in Barcelona, on the busy Diagonal, the shopping center The Illa Diagonal has trusted the specialist Led&Go with the installation of two Led screens at the entrances to the parking lot to expand advertising support on digital media with this display technology.

Those responsible for the center wanted to carry out a high-impact commercial communication action, through visual digital supports, from the moment visitors entered the facility with their car and passed through the parking lot.

At the moment, L'illa Diagonal has two indoor Led screens&Go, each with a size of 7m² (of 3.5×2 metros), with 6mm pixel pitch and 1000cd/m brightness² nits.

These Led systems provide advertising support available to the brands and stores found in this shopping center., offering a great visual effect for potential customers who come to the center through the parking lot, with capacity for 2.400 vehicles that can be parked inside, “creating a positive user experience that, at the same time, that is effective and profitable on a commercial level”, they point out from the company.