Broadsign and Adquick Team Up to Deliver Dooh Campaigns Based on Audience Data

Both companies have partnered to integrate the AdQuick platform with Broadsign Reach SSP. This alliance allows us to take the Dooh campaign to more than 46.000 programming-enabled digital displays.

Broadsign y AdQuick.com have signed an alliance to integrate their technologies, specifically. This integration allows media buyers to plan and execute targeted campaigns., giving them access to AdQuick's proprietary audience intelligence data, and Broadsign Reach APIs, that specify the audience by editor and screen, in a single solution.

Besides, supports programmatic purchasing in the private market and real-time open bidding (RTB), allowing the campaign budget to be spent only when the desired audience criteria are met.

AdQuick customers can also take advantage of triggers that respond to weather conditions, traffic and other types to launch even more contextual campaigns to maximize ROI.

“With this integration, AdQuick clients have access to Broadsign's extensive network of publishers, which has more than 46.000 programmable digital displays, and it is one more step in connecting the supply and demand side Dooh”, commented Chris Gadek, VP of Growth and Marketing at AdQuick.

Together, the two platforms offer extensive inventory of Broadsign digital displays and billboards across four continents. El software AdQuick, powered by machine learning algorithms, allows buyers to create custom packages, spanning multiple regions and publishers, so buyers can easily categorize and reserve their Dooh inventory.

AdQuick focuses on performance-based ooh, providing strategies and tools to run effective campaigns through static ooh, Direct Dooh and Programmatic Dooh. The platform also offers extensive post-hoc analysis so buyers truly understand the impact of your campaign..