The 4K-HDR Summit in Malaga publishes the agenda for its fifth edition

In total they will be 25 presentations and 4 panels that will take place at the event. Reports will be provided, proposals and visions about this new technology, which for three days brings together experts from all over the world in Malaga.

Medina Media Events, organizer of the 4K-HDR Summit, has published the agenda for the fifth edition of the main world summit on 4K, which will be celebrated from 6 al 8 of November in the Malaga Digital Content Hub.

This summit, which has Panorama Audiovisual as media partner, magazine of the Underwood Communication group to which Digital AV Magazine also belongs, will have a total of 25 presentations and 4 dashboards that will provide reports, proposals and visions about this new technology, which for three days brings together in Malaga the best speakers from other international forums such as the NABShow in Las Vegas, the IBC in Amsterdam and the MIPCOM in Cannes.

In addition to the presentations and panels, This year at the 4K-HDR Summit tributes will be paid to Toni Feliu, senior manager en Panasonic (Thursday 7 November at 17:45h), and Luis Martínez, Director of Programs at Canal Sur Málaga (Friday 8 November at 13:35h); colleagues in the audiovisual sector who have recently died.

Within the framework of this international summit, the constitution of the UHD Spain Association will also take place. (non-profit entity of which companies and professionals interested in the development of Ultra High Definition in Spain may be part.), and the Málaga 4K Fest Short Film Festival awards gala, in the Albéniz cinema from the 19:00h (free access until capacity is reached).

The best analysts in 4K and 8K

The opening day will begin with a presentation by María Rua, international analyst at IHS Markit, based in London, who will share with attendees a report on the global evolution of 4K.

Nacho Monge, TV&AV Marketing Director Iberia of the Korean multinational Samsung will be the second speaker to intervene, to expose the first 8K HDR10+ sports content produced in Spain together with the Repsol Honda Moto GP Team.

Mohammed Hamza, main analyst of the American S&P Global, will return to the 4K-HDR Summit to present, on this occasion, an exclusive report on 4K technology, that is revolutionizing the smartphone market.

Michel Chabrol, senior vice president New TV Formats de Eutelsat (France), will offer an exclusive report on the satellites' ability to transmit in 4K and 8K UHD.

On the other hand, Canadian Ross Video, represented by Néstor Amaya, vice president of Infraestructure, will explain the pragmatic video signal relay infrastructure using 12G-SDI and IP for 4K UHD production.

12G-SDI is a solution used for video broadcast system by audiovisual companies to reduce the weight and complexity of the system, eliminating dozens of cables in 4K UHD productions. The 12G-SDI transmission system allows working with 4K up to 60fps.

Olivier Watzke, product manager at product management group de la estadounidense Dolby, will showcase a next-generation audio experience. Watzke will explain how Next Generation Audio delivers an exciting surround sound experience for listeners on all types of devices, from TV to mobile phones.

After the midday cocktail offered by Axión, where the 250 Exclusive attendees at the 4K-HDR Summit in Malaga will be able to enjoy local products, thanks to the collaboration of Provincial Council of Málaga and Sabor a Málaga “El Sabor que nos une” while networking, Nicolas Lecocq, Senior Manager Video Business of Movistar+ will present and talk to the public about the second season of one of the most acclaimed Spanish series in recent times, To Fish.

Prashant Chothani, TravelXP CEO of India, will announce “the new limits for operators in 4K HDR and 8K HDR”.

Pablo Alemán, managing director de Wild Stories, will participate in the Malaga Summit, a company that represents content from independent producers, telling spectacular stories of nature, wildlife, the trips, human interest and lifestyle.

On the other hand, Amos Rozenberg, CEO of the French production company Paramax Films, will talk about broadcasts of Jazz festivals in 4K and 8K. Paramax Films is a production company specialized in the filming and distribution of concerts around the world.. They have more than a hundred hours of jazz concerts, pop, rock in Full HD with prestigious artists (Macy Gray, Maroon 5, Sly & Robbie, Justin Bieber, Will I am, Black Eyed Peas, 50 Cents etc).

The first day will conclude with an opening party’ sponsored by Tedial, where attendees will enjoy Victoria beer, a beer with all the flavor and character of the city of Malaga.

NASA and Tokyo 2020

The second day of the 4K-HDR Summit will begin with the presentation of Carlos Fontanot, director of images of the International Space Station (ISS) from NASA, who will return from the Johnson Space Center to the capital of the Costa del Sol to talk about the use of 4K and 8K on board the ISS, the challenges of downloading files to shore, the impact of gamma rays on sensors, the training that crew members receive, and working with commercial partners to widely distribute and use NASA material.

After the west of Fontanot, Mickaël Raulet, director of Research & Innovation from the French broadcast company Ateme will talk about 'next-generation audio'’ as an improvement of High Dynamic Range video services (HDR), applied to major events such as Eurovision, Rock in Rio o Roland Garros.

Ateme will once again participate in the 4K-HDR Summit in Malaga to present its projects, always at the forefront of the latest technologies: cutting-edge audio and video codecs in HDR.

From the Norwegian Appear, Sergio Renteria and Javier Reyes, They will explain the challenges and learnings in the compression and transport of UHD signals. Based on use cases in different operators, Appear will present an innovative approach. In his speech, Sergio Renteria and Javier Reyes will talk about challenges and benefits for operators obtained from a diverse range of applications, as they are the first broadcast of a live 8K event, low latency and high availability links for sporting events.

The first panel of the 4K-HDR Summit will be given by Guy Ducos, Business Development Consultant de Philips (Netherlands); Matthew Causon, EMEA Business Manager de AJA Video Systems (USA); and Miguel Churruca, Marketing and Communications Director de Brainstorm, who will discuss new solutions for 4K and 8K technology.

Peter Sykes, Strategic Technology Development Manager de la multinancional japonesa Sony, will be another of the speakers of this fifth edition.

Sykes, that repeat en la 4K-HDR Summit, will participate in the second day of this international summit on 4K and 8K, he 7 November, explaining the workflows used at Sony to create and deliver Ultra HD images with High Dynamic Range (HDR).

On the other hand, Emili Planas, CTO Operations Manager of Mediapro will talk about the company's experience acquired during two and a half years of top-level sports productions in UHD-HDR and the keys to obtaining spectacular images in HDR, taking into account that at the moment the most important signal continues to be the HD-SDR.

Peer Seitz, production manager at Infront Productions (HBS) from Switzerland, will present at the 4K-HDR Summit in Malaga the successful 5G-connected camera configuration tests that took place at the BMW Berlin Marathon in 2019, last September. It is the first time that this configuration has been implemented in continental Europe, on a public 5G network live.

One of the highlights of the 4K-HDR Summit will be Stefan Hofmann's presentation, Manager Sales Engenieering Live Operation de Panasonic.

The Japanese multinational will have a relevant role in 2020, year in which it will be one of the technological protagonists of the Tokyo Olympic Games, of which it is the main sponsor and supplier with the cameras that will generate the signal in Ultra High Definition (UHD) will be broadcast to the whole world.

Hofmann will explain at the Summit how a team of more than 300 Panasonic engineers have been working at NHK headquarters for months, japanese public television, responsible for producing the signal that will be offered to the whole world through open channels, paid channels like Eurosport, platforms like Twitter or DAZN, etc.

The second day will continue with the panel where Carlos Castán, Industrial Products Manager Broadcast and Cinema Dept. by Canon; and Salvador Luna, Optical Devices Manager de Fujinon (both Japanese multinationals), They will share the success stories of both companies.

After the greeting of Víctor Muñoz, Vice Chancellor of Strategic Projects of the University of Malaga (ONE), It will be the turn of the universities.

Jose Manuel Menendez, Full Professor at the Polytechnic University of Madrid; will present the Ultra High Definition Chair (UHD) are being carried out together with RTVE, presentation to which José Manuel Sanz will join, Multimedia Engineering Department de Cellnex.

On the other hand, the writer Francisco José Espinosa, on behalf of Tilano TV, will talk about “4K for beginners”.

The UHD Alliance, the UHD Forum and 5G

After the welcome breakfast, sponsored by Ultra HD Forum and Canal Sur, The presentations and panels of the closing day of this international summit will begin.

Rafael Porras, president of Canal Sur, will offer a greeting, and later it will be Michael Zink's turn to speak, Chairman of UHD Alliance and Thierry Fautier, president of the UHD Forum, who will jointly participate in a panel where they will talk about UHDA and UHDF.

Next, the giants of consumer electronics, represented by the 8K Association, will expose the 8K ecosystem.

Richard Moreton, de Samsung Electronics Research Institute UK,representing the 8K Association (8The), will talk about the maturation of the 8K ecosystem and its creation value within the current landscape of device manufacturing and Ultra High Definition content production.

Juan Pachon, Rohde Technical Sales Manager & Schwarz (Germany); and Inés Sanz, Customer Engineering Manager de Hispasat, They will speak on a panel about the opportunities that 5G offers for 4K transmissions thanks to its greater power, capacity and speed, and with virtually no delay, which opens up endless possibilities to exploit audiovisual content, and especially high quality in Ultra High Definition (UHD).

The finishing touch to the presentations at the 4K-HDR Summit 2019 it will be put by the prestigious international analyst from IHS Markit, Paul Gray, which, as in each edition, will offer its particular report as a summary of all the content presented during the event sessions.

Juan Antonio Vigar, Director of the Malaga Festival will close the day by addressing the attendees and inviting them to attend the awards ceremony of the “Málaga 4K Fest” festival and subsequent screenings of the winning shorts., which will take place from 19:00h on friday 8 November at the Albéniz Cinema in Malaga.

The mayor of Malaga, Francisco de la Torre, will also participate in the closing of the 4K-HDR Summit and will speak just before the tribute to Luis Martínez, Director of Canal Sur Programs, recently deceased.

Access to the complete agenda, here.