Odeon Kino AS opts for digital signage from Philips Professional Display in its cinemas

This new cinema entertainment space in Norway has a digital circuit made up of one hundred screens of the U-Line and Q-Line models of this manufacturer.

Recently opened in Oslo, Odeon Kino AS It is currently the largest commercial cinema in the capital of Norway, with fourteen rooms and entertainment areas, offering the latest movie releases in a luxurious setting, with IMAX system, audio Dolby Atmos, 4K resolution and Luxe seats.

Located within a large shopping and hotel center in the city with a large influx of public daily, Those responsible for Odeon Kino AS set out before its inauguration to offer their clients a differential environment and experience., with communication that also reflects their high quality services.

Odeon Kino AS worked for this with Philips Professional Display Solutions (PDS) and the integrator the door to deploy a digital signaling circuit, with the installation of a total of one hundred screens of the manufacturer's U-Line and Q-Line models “to guarantee a complete digital experience for visitors”.

Instead of traditional posters, Digital signage screens were chosen to display the movies in high definition video and audio on the billboard, and on the stairs there are also screens that help improve the mood of visitors., with instantly updateable content, including menu offers and promotions.

These screens are also used to display personalized content on opening nights of select movies, as well as at corporate events. In addition, they also serve to generate additional income by selling media space to partners..

All digital circuitry of Odeon Kino AS is supported by software Scala existing in the cinema, enabling remote content updating and automatic ticket sales from a central location.

As Jon Einar Sivertsen points out, commercial director of Odeon Kino AS, “a customer communication platform, that is fully digitized and integrated into a single solution, “It offers cinema extraordinary flexibility to adjust communication related to the type of film or corporate event.”.

Another of the benefits highlighted by this manager is that “the massive coverage of the screens makes the cinema change its profile and adapt to the target audience in each situation.”, which gives it an extra touch. The result is a complete experience, “without personnel costs and more effective than traditional posters and displays”.

Philips PDS display circuit offers high reliability, so they can be kept running 24/7 no complications; Has been seamlessly integrated with the Scala system, “with a fast connection and zero configuration problems, which is a cost-effective and multifunctional solution. “The large 98” screens have increased viewer engagement and helped position Odeon as a premium, technically advanced cinema.”.