Fashionalia moves to the 'phygital' environment with Alfalite Led screens

The project has been carried out by Bexfy, experiential and marketing integration specialist, with the installation of the Cristalpix P3 modular series, along with an interactive fitting room, digital kiosks, etc.

Located on the ground floor of the shopping center Zielo Shopping Pozuelo (Madrid), Fashionalia has opened its first physical store. Beyond giving it a palpable meaning, The concept with which this project has been carried out has been that of experience phygital, which is the union between e-commerce and physical stores.

Thanks to phygital The advantages of both environments are taken advantage of to build an integrative framework that merges them., whose objective is to offer the user an omnichannel experience, sensory and personalized.

The new Fashionalia establishment has mirrors, interactive kiosks and Led screens to generate a completely digital and disruptive environment. A project that has been carried out by Bexfy, RaaS consulting and services firm (Retail as a Service), specialized in digital communication for the point of sale, applying a centralized management platform for all multimedia content, from the video, to audio or aromas, among other elements.

In this project, the screens from the Spanish manufacturer have been installed Alfalite, specifically the modular Cristalpix series, an LED panel suitable to operate in indoor environments exposed to high luminosity. The main and most notable feature of this system is its transparency., ideal for mounting in shop windows, but also in corporate installations and windows,

The new establishment has three Alfalite modular Cristalpix P3 screens, each with a size of 3×3 metros, which represents a total of 27 m², distributed in 54 panels of 1,000×500 mm, that make up this spectacular interior showcase of Fashionalia in the Madrid shopping center, where customers can enjoy stunning, high-quality images and videos.

As Bexfy points out, “We have relied on cutting-edge technology to create a new 'Fashionalia experience', in a new environment for the brand. Interactive screens equipped with RFID systems have been used with revolutionary applications; An interactive fitting room has been integrated so that the consumer can choose how to buy: assisted, digitally alerting store staff, or in an unassisted way using the tactile possibilities of the mirror”.

To manage and coordinate all these devices “we use our SaaS platform: Bexfy Hub, based on artificial intelligence algorithms, from which we centralize the digital brand profile and all content (branding, product, lifesytle, promotions, campaigns,…) that power the different installed devices”.