IFEMA is safely preparing to hold more than sixty fairs and congresses

The activity at the Madrid fairgrounds will begin in the last quarter of the year, for which technology is being deployed to guarantee preventive health measures, safety and mobility.

with the campaign #We continue to be us, the de-escalation of IFEMA has begun to return to the activity of fairs and conferences, once the hospital lights have been turned off and after two months of intense days due to the Covid-19 pandemic.

Return to activity, estimated for september, It is accompanied by a tight calendar in which dates are being adjusted for more than sixty fairs and conferences that will run until the end of the year., throughout the last quarter of 2020.

Among the scheduled fairs are many of the calls that have been postponed as a result of the health crisis. During this time, IFEMA's effort, As your statement points out, “has focused on maintaining the greatest number of fairs on its calendar and, with it, cause the least impact to the economy of the sectors represented”.

Nevertheless, This return to activity will come with important news, “preparing the venue to face the limitations that, safely, will impose the new current situation”, with the deployment of technological systems to ensure controlled access to concurrent capacity at fairs and conferences.

Added to this is also the installation of equipment for temperature monitoring., located at the main entrances, of all the people who attend the calls, as well as systems for safety distance control, among other measures.

As explained in the IFEMA statement, attendees will not only experience this new way of parameterizing health status and attendance volume per square meter, but they will also learn about “the new fair model that is already being worked on.”, that will guarantee the effectiveness of those contents that allow replacing and complementing commercial relationships and face-to-face B2B meetings with the help of technology.".

As Eduardo López-Puertas emphasizes, general director of IFEMA, “Ultimately, it is about redesigning how the different events will be from now on to satisfy the new health security and mobility requirements of people”.

In this sense, López-Puertas highlights the importance of IFEMA at this time to “provide value to companies and help reactivate the economy.”. A challenge that will contribute to the recovery of the summoned sectors, as well as all those whose dynamization depends largely on business tourism, What are hotels like?, restaurants, shops, transportation and cultural and leisure activities”.

The digital campaign stands out in this process #We continue to be us, whose objective is to give visibility to the work of service to society and the business sector carried out by IFEMA, as well as putting the focus on the effort to recover its activity and that of the companies "by offering safe spaces and professional and public meetings completely adapted to current regulations".