Absen adds value with Led visualization to Sterling Event Group's virtual events

The new study of this company, located in the English city of Manchester, It has a striking dynamic visual background, configured with 2.5mm Pro LED panels from the Polaris series.

The technical events production company Sterling Event Group created Sterling Studio, a space designed to offer webinars and other virtual events through video conferencing and major meeting platforms, like Zoom, Go To Meeting, Skype y Webex.

The equipment of this studio features an impressive visual background configured with the manufacturer's Led screen. Roll call, supplied by British distributor PSCo.

The idea of ​​​​creating a studio dedicated to virtual events began before the confinement occurred due to the COVID-19 pandemic., when its managers realized the demand there was for spaces with high production quality for training and online presentations.

As Dan Charmer explains, director de Sterling Event Group, “This new space allows us to use our rental equipment and create an environment for clients to virtually present their innovations to their audience with cutting-edge technologies. “This facility is a fantastic tool for companies that do not want to invest or do not have the space or equipment necessary to record and broadcast these types of presentations.”.

The space, with a surface of 230 m2, offers a variety of features designed not only to provide presenters with creative freedom, but also to maintain the current distancing requirements between people in force in the United Kingdom..

For this reason, has a scenario of 11 meters wide, along with a circular podium of 3,6 m. in which presenters can easily maintain physical distance; all equipped with a professional lighting and audio system, with digital mixing consoles and stage monitor speakers.

A curved Absen LED screen has been installed at the back of the stage., of 16×3 metros, providing a dynamic backdrop to set the scene for any event.

This Led display system is based on the Polaris rental display series, with 2.5mm Pro panels, specifically designed by Absen for indoor application, providing a shine of 1.200 nits, High contrast and highly precise pixel alignment.

Among its many applications, Sterling Studio uses this Led screen to simultaneously show presentations, social media sources, custom brands and backgrounds, with sharp image processing 18 bits.

“The Led screen is essential in our space; The sharpness and contrast of the image are key elements for the impact we wanted to create in the study - says Charmer -. The Polaris series offers what we need for this project and also for the existing Absen A3 Pro. Hardware compatibility across the range has been a great added advantage to the rental fleet.”.

Polaris panels 2,5 mm Pro have a curved closure system that allows modeling convex shapes (-7.5˚) or concave (+10˚), as needed to further enhance the visual effect, as well as round panel shapes, square or triangular.

The model of 9,6 Kg. It also has a simple and quick assembly, something that Charmer and his team used to their advantage. “A small team of technicians installed the screen without any help or guidance, all very simple and stress-free”, remember.

Screen management is done with Ai Media servers from Avolites, providing large format backgrounds for use during virtual events. All signals are routed through a switching system Barco E2, which is also responsible for doing so with the content of the four stage monitors, 65” inches, available to presenters and their team.

All equipment is thoroughly cleaned after each use. “We wanted to create and offer a safe and hygienic space that encompasses the high value of production and set design,” he explains., while guaranteeing clients the opportunity to connect with their audiences in the most visually impactful way.. We don't know what the future will bring, “But now we have delivered the standard our customers expect from us with the help of PSCo and Absen.”.