Visyon expands in the Middle East with the deployment of its immersive technology in museums

This Mediapro Group company has designed and equipped the Al Dhaid Wildlife Center museum with interactive projection systems and sensors, in the Arab emirate of Sharjah.

The specialist in the development of immersive technology solutions (virtual reality, increased and mixed) Vision, of the Mediapro Group, has announced the expansion of its activity in one of the key areas for business development, as Near East, thanks to the deployment of new technologies in newly built museums.

Visyon has been present in this area since last year, and the first major project carried out in the United Arab Emirates was the inauguration of the Al Dhaid Wildlife Center (located in the emirate of Sharjah), one of the most important museums in the area to discover the native fauna and flora.

Specifically, this company, together with the events and marketing agency Veerflow, has designed and equipped six areas of this museum (some 245 m2) with different interactive and immersive 360º projection and mapping technologies; large format recognition and display sensors.

Al Dhaid Wildlife Center in Sharjah is an educational and entertainment center whose focus is mainly on students, but after its recent technological renewal, in which Visyon has participated, It also wants to reach more adult audiences..

This is what Pere Pérez points out, CEO of Vision: “We believe that new technologies and immersive content can help modernize cultural venues. for us, The Middle East is a key area of ​​our expansion, “And in addition to the Al Dhaid Wildlife Center project in Sharjah, we are already working on the modernization of other spaces”.