Visyon and Cupra bet on the metaverse with the Metahype platform

Developed by Visyon in partnership with Cupra, Metahype is the first metaverse experience focused on collaboration, where the marks, creators and communities connect and interact with immersive content.

The participation of Visyon, developer of content and immersive experiences belonging to Mediapro Group, in MWC Barcelona, that yesterday ended its edition 2022, has had as protagonist Metahype, the platform on the metaverse created in partnership with Cupra.

Visyon has taken advantage of the contest to announce his entry into the metaverse with Metahype, that will be available to brands and users throughout this year and will allow them to interact with creators and communities; explore artistic creations, physical and digital products (as NFT); stream content and attend events, among many other possibilities.

Cupra will have its own hub on the platform, but he won't be the only one, since other reference brands in sectors such as music or entertainment, such as Primavera Sound and Ubeat, they will also have their own space in Metahype.

Brands can have their own districts (or virtual terrain) in Metahype and build its virtual and photorealistic spaces in which to host digital events, showrooms, asset galleries, conferences and more.

Every new partner in Metahype has access to a district space, where they can choose a specific setting from a list of options and customize it, according to your visual style and purpose, with 3D tools and functionalities to showcase your products with ray tracing rendering quality, as well as integrating custom-designed effects and interactions for special events.

Metahype is a platform conceived as a multilingual environment to bring together people and brands from all over the world., which currently supports five languages, and that will expand as the platform community grows.

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