The Philadelphia Fashion District integrates SNA Displays screens into its digital signage project

In total five screens from this manufacturer have been installed. Empire Line Four Outside, with a pixel pitch of 6,67 mm, and the fifth inside, a hanging display made with a double-sided Led Bold model.

Philadelphia Fashion District (The Fashion District of Philadelphia) It is a shopping center 274.320 square meters work of real estate developers Preit y Macerich. An environment, in which retail spaces merge, restoration and leisure, next to work areas.

This center has a complete digital signage infrastructure, composed of direct vision LED screens for interior and exterior SNA Displays.

The screens are part of a promotional platform created by Sensory Interactive, which uses a wide range of digital and static elements inside and outside to animate the building's façade, deliver sponsored content and promote the project and its businesses.

Four of the new displays are from SNA Displays' Empire outdoor line. Each one has a pixel pitch of 6,67 mm and come in a wide variety of sizes and resolutions. Outdoor Led screens can be seen along Market Street in the streets 9, 10 y 11.

Inside there is a fifth, for which a double-sided Led Bold model with a size of 870 has been used×560 pixels. This hanging display, with a pixel pitch of 6 mm, is an aerial advertising platform that rotates, becoming visible from all directions, without blocking the shop windows.

In total there are five SAN Displays screens that have been installed, They offer almost 9 million pixels and cover more than 1.220 square meters of digital canvas.

These are part of an infrastructure that also includes small format LCD screens, a network of digital signage kiosks and various static signage elements using a variety of creative materials and manufacturing techniques.

Yesco y Eastern Sign Tech installed the exterior screens, while The South Shore Sign Company installed the inner rotating screen and fabricated and assembled the support structure.

The screens are part of the Macerich digital network, that connects and integrates display assets across the company's portfolio. This network, that Sensory Interactive has helped Macerich develop for several years, allows you to deploy advertising and sponsorship campaigns at the corporate level, while offering local content and campaigns.