Mediapro Exhibitions develops interactive experiences for the new Atlético de Madrid museum

Called 'Atleti Territory', This new space located in the Wanda Metropolitano Stadium combines the latest immersive technologies with recreational areas to discover the history and values ​​of this football club.

“A place where you can experience various leisure activities and discover our history and values ​​through interactive and immersive experiences in a new space located in the Wanda Metropolitano”, This is how they define from the Atletico Madrid its new museum - called Athletic territory-, which has recently opened its doors.

The new museum of the red and white club, a large space of 1.400 square meters in which football fans and lovers can live and learn about its centuries-old history in a fun and interactive way. (since its foundation in 1903 until now), has been developed by Mediapro Exhibitions, the division of Mediapro Group specialized in the creation and development of exhibition and museum projects

The project, developed for seventeen months by professionals from this company, immerses the visitor in the club's culture through historical objects and the latest technology, combining immersive experiences, recreational and augmented reality areas, among others, thanks to the installation of touch and interactive screens, large projectors, interactive phone booths, virtual reality and games so that all visitors can be protagonists of athletic history.

In addition to seeing four hundred objects belonging to the history of this Madrid club, Visitors can dye their face with red and white paints virtually and share it on social networks; remember the different stadiums that Atlético de Madrid has passed through; listen to past and current legends of the team; learn about the red and white passion of Fernando Torres through a mapping installation, get a virtual tattoo or repeat the usual chants with the entire fan base, among many other experiences.

The Vicente Calderón stadium is also present, since those who come to live this experience will be able to sit in an original seat on the bench of the team's previous headquarters and remember this space thanks to a spectacular virtual reality projection.

Mediapro Exhibitions has also created an area called Pro Challenge where visitors can test their football skills, comparing himself with the professionals Giménez, A cloud, Koke o Joao Félix, in spaces where their reflections are evaluated, his jumping ability, his agility and concentration.

A great audiovisual system, which has been called beat by beat, It transmits the feeling and Atlético passion and precedes the room that shows the most important trophies won by the football club..

In Athlete Territory It includes all the leisure and entertainment activities that the club offers to its fans and visitors., grouped into three categories: We are History, We are Family y We are Passion.

The first includes a visit to the new Atlético de Madrid museum, as well as a tour of the interior of the stadium, with the interactive and immersive technologies described above in the different spaces.

Under the category We are Family, fans will have the opportunity to celebrate birthdays, both children and adults, at the Wanda Metropolitano as well as other family events and celebrations. Finally, In Somos Pasión other experiences linked not only to football but also to music will be grouped together., other sports and leisure and entertainment in general.