Jo Mayer joins Integrated Systems Events as Marketing Director to drive ISE 2021

This commercial expert in fairs and exhibitions reinforces the commercial team that is now preparing the next edition of this important audiovisual and systems integration event that will take place in Barcelona.

Integrated Systems Events has announced the appointment of Jo Mayer as new marketing director, position to which he joins from EasyFairs, pan-European benchmark in the organization of multi-format events, and to which he brings more than twenty years of experience in organizing fairs, B2B conferences and events.

From his new responsibility, Jo Mayer will be responsible for overseeing the company's marketing and content strategy across multiple platforms in the lead-up to its flagship event., Integrated Systems Europe (WHEREAS) in the edition 2021, which will take place 2 al 5 from February to Barcelona Gran Via Fair, and in the following calls.

“Jo Mayer is a trade show marketing professional with an enviable track record of successful events to her name,” says Mike Blackman., director general de Integrated Systems Events-. His wealth of knowledge and enormous experience will strengthen the current team and ensure we respond to the varied needs of our loyal exhibitors and visitors alike., and will also promote new audiences and formats”.

Taking into account the situation of a few months ago and current, Blackman also notes that “Mayer joins us at a time of great upheaval.”, both for events and for the professional audiovisual industries and I am looking forward to facing these challenges with her”.

For your part, The new marketing director stated that “I am excited to join Integrated Systems Events at this crucial moment in its long and successful history.”. The transition to Barcelona is underway and an exciting new era for the show awaits. The period before the show is crucial, particularly this year with its unique conditions, and I am looking forward to the challenges and opportunities that lie ahead.”.

Mayer will take up his position alongside COO André Hooijer, as part of the Integrated Systems Events senior leadership team (Systems Events Senior Leadership Team – SLT), which also includes George Buckingham, recently promoted to senior sales director, who joined the company at the beginning of 2019 from the global company specialized in media and information Haymarket.

The SLT reports directly to Mikel Blackman and is tasked with overseeing the transfer of the competition to Barcelona in this transition year..

Mayer is an experienced B2B commercial professional, with more than two decades of exhibition experience, conferences, etc; whose work has been fundamental in the delivery of award-winning campaigns for Easyfairs, Nineteen Events, Clarion y UBM, working on iconic brands in a variety of sectors, including ICE Totally Gaming, Ecobuild, IFSEC y Confex.