Iwall seeks to better understand the shopping center public with MOBiWall

With this platform,, through the audience's mobile devices, selective additional impacts, related and personalized based on the user's profile, causing a multi-screen effect and multiplier of brand memory.

The operator of the DooH sector for shopping centers Wall has launched in Spain, Peru and Colombia a new mobile platform, retargeting y location marketing, MOBiWall ,

In 2019 and as the culmination of his ten years of life, presented Iwall Audience to the market, platform whose objective is to better understand the public of the shopping centers in which the company is present, helping agencies and advertisers better segment and plan their campaigns, to achieve a much more qualified impact and measure its return.

This new tool, MOBiWALL and its integration with Iwall Audience, responds to the demand for increasing user knowledge. It is about generating, through the audience's mobile devices, previously exposed to the IWALL circuit, selective additional impacts, related and personalized based on the user's profile, causing a multi-screen effect and multiplier of brand memory.

The environment of shopping centers even allows you to contextualize campaigns and redirect the audience to stores with offers and promotions., cinemas, restaurants and supermarkets, increasing the possibilities for it to result in greater sales.

Data intervenes in all phases of the process, allowing you to optimize the campaign and obtaining valuable pre- and post-campaign information.

Interactive campaigns, campaigns segmented according to audience, geolocated or dynamic based on online data that allow creativity to be changed in real time based on various parameters, special actions, marketing espectacular, y, now too, Mobile campaigns.

All this aimed at improving the user experience, your affinity, interact with the brand and increase its recall at the time of the purchase decision.