Shuttle D230: digital signage screen with biometric technology

This innovative solution in bar format has a screen of 23,1 inches with 1,920 resolution×158 pixels, which can be divided into four segments where different advertising messages can be displayed.

Shuttle has expanded its product portfolio for vertical markets with the development of a bar-shaped digital signage display. Under the name D230, a signage player designed for advertising on retail shelves is presented..

Incorporates a camera to play specific content for target groups through biometric recognition. According to Shuttle, This solution is launched on the market as the first digital signage display in bar format with dimensions of 29x603x75 mm. Your screen 23,1 inches has a resolution of 1,920×158 pixels and can be divided into four segments that can communicate different advertising messages on the POS itself.

The front part meets the IP54 protection grade, so it is protected against dust and splashes of water. The target group of this product is, in this case, retail trade.

Inside the D230 houses a six-core ARM processor with up to 1,8 GHz, integrated graphics card and 16 GB eMMC flash memory. With microSD card reader, memory can be expanded for content. It also includes a camera, WLAN, red compatible con PoE, speaker and audio and USB ports. It is a silent device designed for continuous operation.. How the equipment does without a fan, It is resistant and, at the same time, hardly requires maintenance.

With mobile applications and browser control, Shuttle is committed to intuitive use that allows easy handling without prior knowledge. Contents can be managed and transferred via LAN or WLAN. Free mobile apps simplify D230 setup and content management.

“This solution allows you to communicate specific information and messages where the purchase decision is usually made., on the shelves, and without major dispersion losses”, explains Tom Seiffert, marketing and HR director. PP. the Shuttle Computer Handels GmbH. “A smart addition to established products in the signage and POS field”.

Apart from the standalone version with application management, The D230 is also available as a server-based solution with more features such as, For example, the analysis of customer behavior through the network taking into account eleven age ranges.

The server version allows even more precise content by considering biometric factors such as, For example, sex and age. In addition, you can analyze how frequently and what groups of customers will see the different advertising messages.. With an additional Linux server, It is possible to edit content through the browser's web interface.

Other features of the server-based version include the ability to bundle multiple clients, the server-integrated media library for content management and the option to transmit temporary and manually initiated advertising messages via the web interface to device groups. This version can also be expanded with a 4G modem in the M.2 slot to access the Internet without the need for WLAN.

This display can be screw mounted or hung on universal shelf hooks. With optional accessory PD230, several D230 can be mounted in a row. The kit includes a connection cable for the power supply, metal connecting plates and suitable screws. This way, Up to five can be powered by a single power supply.