Callao City Lights and BCN Visuals promote outdoor digital media in Spain with 3D technology

The digital screens of the Callao Cinemas in Madrid are transformed to offer brands a visual experience never seen before in Spanish outdoor advertising.

The specialist in large-format digital outdoor advertising in urban centers Callao City Lights has reached an agreement with the company BCN Visuals to offer its customers the possibility of performing 3D actions on the outdoor screens of the Callao Cinemas in Madrid, “an innovation that will revolutionize outdoor advertising in Spain”, as stated in the press release.

This action provides, according to the company, greater notoriety, engagement and ROI to campaigns, while offering an opportunity for brands to create spectacular digital experiences that captivate the consumer, playing with the sensation of depth of the images.

Thanks to the work of BCN Visuals, Callao City Lights' digital screens will 'come to life' with the creation of attractive, high-impact visual experiences, unprecedented so far in the Spanish outdoor advertising market.

The creative pieces will be adapted to the change of light throughout the day, so that the viewer can appreciate all the spectacular nature of the images without missing any details., whether day or night. You can also make different animations on each of the two screens., without the need for them to be synchronized, significantly increasing the creative possibilities of campaigns.

How to insure Gorka Payazatundua, commercial director of Callao City Lights, “We are very proud to have this innovation in content design on our screens, that will allow brands to connect in a hugely impactful way with the consumer. One more time, We are at the technological forefront, in this case with the 3D image, to generate creativity never seen before in Spain and enhance its viralization on social networks.”.

Eric Sas, co-founder of BCN Visuals, explains that “dedicated to the production of visual effects for the film industry, We have taken a leap by focusing all our efforts and knowledge on outdoor advertising, transforming our brands' messages into authentic 'cinema' advertisements. With the creatives we create we manage to shape the brand's objectives, creating an unparalleled expectation and experience, achieving enormous communicative efficiency that is incomparable and difficult to forget”

In this sense, BCN Visuals is a company specialized in creating content and experiences for all types of digital media, with works that have been seen in the United States and Asia, and now reaches the advertising sector in Europe with Callao City Lights.