Lisbon Metro trusts the Spanish company Trison with the digitalization of its advertising media

With a comprehensive OoH project, The company has installed eleven Led screens from the company Absen and mupis (triples and singles) configured with 55” Samsung screens.

The project to digitize advertising media Lisbon Metro, executed entirely by the Spanish specialist Trison for Multimedia Outdoors Portugal (MOP), It has meant a revolution of modernization in the infrastructure of this transport.

Trison, also responsible for the installation and maintenance of the supports, has installed eleven LED screens at the entrances to the most important stations in the Portuguese metropolitan area.

All screens correspond to the manufacturer Roll call, a su gama Led N3 ST, in different sizes. Specifically, six units of 4×3 metros; two of 3×1,7 meters and another pair of 2.5×1,4 and the last one with dimensions of 2×1 metros.

The best locations for the Led screens are the Rossio Train Station, Cais do Sodré and the Marquês de Pombal Metro station.

Nineteen triple mupis have also been installed with LCD screens of 75 inches of Samsung, located in the Alameda Metro stations, from Oriente and Saldanha.

Added to this are 53 individual mupis, with the same screen size as the previous ones and the same manufacturer that have been installed in the Cidade Universitaria stations, Campo Grande and Saldanha.

With this project Lisbon Metro has joined the Out of Home market (OoH), multiplying its value in communication with advertisers and providing added value and impact to travelers.

As pointed out by Trison, “With this project we consolidate our activity in Portugal, where we will surely continue to contribute to modernizing its public transportation network and executing new opportunities with great potential”.