Philips Professional Display Solutions presents its new brand identity: PPDS

As part of the new 'total solutions' strategy for the audiovisual industry, whose focus is on adapting to your growth and evolutionary approach with complete solutions and ongoing support.

PPDS, digital signage solution provider, Led screens and professional TVs, has presented its new visual identity and website, along with a new logo and slogan for your new brand strategy: Driving evolution.

In the last two decades, PPDS, as a new entrant in the AV market, has evolved very quickly to become a consolidated brand of choice for many of the world's leading companies and organizations..

The complete range of solutions (including digital signage, Led screens and professional televisions that it produces in its factories in Europe and China), together with a renowned R&D team, “convert PPDS is a brand recognized for providing exclusive solutions and services, pioneers in the world, that impact clients from all business sectors, including hospitality, corporate, retail, education and health, inter alia", as explained by the company.

A new strategy

With more than a year of planning, the new PPDS brand has an operational and equally improved website, which replaces the previously existing identity of Philips Professional Display Solutions.

“More than a simple change of expression, PPDS marks an evolution for the organization, reflecting its continued strategy for strong market growth, and positioning itself as a forward-thinking company that supports its customers, as well as the industry as a whole”.

As part of that new brand strategy, PPDS is now accelerating its main strategic business flows with the aim of providing even more value to the AV channel and its customers..

PPDS business keys

• Offer customers more advanced total solutions, innovative and timely, instead of simple screens. Leverage your growing network of third-party partners, as demonstrated in 2020 con PeopleCount, screens for safe social distancing, including solutions from Bosch and NowSignage.
• Facilitate customer access to global markets, with a complete and global portfolio of products and solutions, backed by a comprehensive approach and a single point of contact, regardless of location or geographic scope, that is to say, multiple national or international impacts.
• Be a reference by promoting and supporting environmental awareness and sustainability in the industry, as well as reduce unnecessary waste, whether paper-based or electricity-based, and internally and for clients.

“Our new strategic direction focuses on total solutions, global presence and sustainability - assures Chris Colpaert, EMEA CEO, AP y y 8 (in the bottom right image)-. The time is right for this important strategic redirection and to give our organization a new identity: PPDS”.

This manager also points out the corporate bases of this change: “We have a solid financial position and firm foundations as part of TPV, the world's largest monitor manufacturer and leading display solutions provider; continuous investment internally and in our factories, as well as the proven quality of our Philips brand professional screens. “This is a brilliant stage for our organization”.

Ron Cottaar, marketing director at the new PPDS brand, He adds that “it all starts with driving evolution.”. We help our clients bring their ideas to life, and we inspire them to push the limits to create and implement new ideas they didn't even know were possible.. This means we work together, “We listen to business needs and bring solutions to life.”.

The new PPDS identity “combines the best of Philips professional displays with our hardware partners, software and systems integration. Our brand represents the new. The digital. And we connect the people of today with the technology of tomorrow”, reiterates Cottar.

For your part, Franck Racape, vp. by EMEA (in the image above during the brand presentation), adds that “at PPDS we are dedicated not only to our own organization, but also to the AV industry as a whole. We continually raise the bar to bring the solutions our customers need when they need them.. With PPDS we execute the next phase in the evolution of our company, adding even more value to all our solutions and making doing business even easier, whether for a simple office or a retailer with thousands of stores around the world”.

Taking stock, Racape explains that “the last year has been a challenge for everyone and here it has been no exception.”. Our people have responded to that challenge with remarkable speed and efficiency., developing solutions like PeopleCount and support programs like InSync, which also includes our Unlocked and Total Care initiatives. All of them were developed at lightning speed to bring customers long-term relief during the current pandemic.. All this was added to the launch of four new ranges, with collaborative screens for the corporate and education sectors; “new professional TVs and new Led screens”.

As for the new PPDS brand, it “better highlights our agile approach to work.”, including continued strategy for open technology, breaking down silos between hardware and software provision and encouraging complete and easy integration with innovative third-party companies, he says.. We will continue to develop this strategy with the dynamism of PPDS to support our clients locally with a global reach and presence., now and in the future”.