Comm-Tec begins a new stage in distribution with the name Exertis Pro AV

The provider of AV/IT technology and solutions for the corporate and residential sectors has since the past 1 February a new image and commercial name, among other news.

With the aim of laying the foundations for a new era in professional audiovisual distribution, Comm-Tec has changed its brand image Exertis Pro AV, valid since 1 February 2021.

With a new image and name and better access to top-of-the-line products and suppliers, “Customers will benefit from a portfolio with an even broader range,” the company emphasizes.. Of course, The excellent solutions and services already known will be maintained, as well as contact persons”.

The new brand does not change the principle of being a value-added distributor and will continue to place great importance on a close long-term relationship, with both customers and manufacturers, offering its services and comprehensive assistance according to the motto Think Solutions.

Since July 2019, The Comm-Tec group is part of DCC Technology (which encompasses brands such as Trading/Exertis), global sales supplier, marketing and logistics services for global technology brands.

Incorporating this multinational offers great advantages and synergies for the current Exertis Pro AV, your customers and manufacturers, as well as the opportunity to expand the product portfolio and the offer and quality of its services..

For Juan Giraldo, IberComm-Tec general manager, S.L.U. (Comm-Tec España & Portugal), “with Exertis Pro AV as a strategic distribution partner specialized in technological solutions, Manufacturers and customers benefit from the experience of a great team of professionals spread around the world. Our goal is to remain the first choice for all of our customers' Pro AV solution needs.”.

The ability to instantly access other Exertis Group divisions “makes Exertis Pro AV unique”, they underline. This ensures that there are no gaps in additional solutions or services offered throughout the value chain., since the company offers added value at each stage, in the sense of global consulting and solution offering, in line with the motto Make the extraordinary happen.

By working with a broad network of global partners, Exertis Pro AV offers numerous product combinations for all customer needs. These solutions are fully customizable and often include digital signage, video and even drone technology.

According to Tim Griffin, CEO of parent company DCC Technology, Global brand realignment ushers in a new era in global specialty distribution and value chain management from a single source of supply.

“This is more than a new name,” he says.. “All Exertis-owned companies are working together to provide a global platform for our manufacturers to access a world of professional AV installers and end customers from a single, easy-to-manage gateway.”.

The manager adds that “with Exertis as a strategic distribution partner specialized in technological solutions, manufacturers benefit from the extensive experience of our team members around the world. “We can scale at a rapid pace and provide financial resources and expertise in supply chain solutions.”.

Exertis Pro AV has a dedicated sales team offering a qualified level of advice and consultancy; another technical support with great experience, as well as specialists in LED and emerging technologies, with access to a wide range of suppliers, products and solutions.

The company's proposal covers visualization solutions, UC and collaboration, professional audio and control, digital signage and multimedia solutions, as well as racks, supports and cables.

“We offer an unbeatable combination with a constantly expanding portfolio of products and suppliers., First-class on-demand professional services, endless resources and experience at your fingertips and the ability to provide total comprehensive solutions -Griffin emphasizes-. Now, more than ever, “Exertis Pro AV becomes the ideal option for the needs of all AV professionals.”.