The Tokyo robot stars in a pilot project to improve processes in the hotel sector

As part of the 'Feasibility study for the implementation of robotics in hotel operational processes', coordinated by the Hotel Technology Institute and the specialist Futura VIVE, The Only YOU Atocha hotel hosts this innovative initiative.

Only YOU Hotel Atocha from Madrid stars in the pilot project in which the robot is used Tokyo of the company Future LIVE (Group Add) fruit of the joint initiative with the Hotel Technology Institute (ITH) to analyze the contribution of existing technology in robotics to the service of this sector.

This pilot is part of the Feasibility study of robotics implementation in hotel operational processes, whose objective is to contrast the data and indicators collected by the robot with the needs of these establishments, both in operations and in customer experience (crosselling, upselling, quality of services and collection of leads), “always as support and not as a threat”, they underline.

The project coordinated by ITH, which is in its third phase, It is co-financed by the Innovative Business Groups program of the General Directorate of Industry and Small and Medium Enterprises. (DGIPYME) of the Ministry of Industry, Commerce and Tourism, in collaboration with the Spanish robotics and artificial intelligence company Futura VIVE and the Only YOU Hotels chain.

the robot Tokyo It has been programmed to serve as both a hotel information point, of interest to the city of Madrid and the establishment's anti-COVID measures, to capture data on preselected indicators of the hotel's operations and services, regarding business strategy, processes, added value, profitability, effectiveness and efficiency, etc.

After a first phase of the project, in which the most appropriate robotic technology to apply to this sector was defined, and a second based on business knowledge provided by hotel managers, The third is based on the active implementation of the robot in Only YOU Atocha, in order to analyze all the information and have a precise sample of the application of this technology in hotel processes.

The active start of the robot Tokyo In this Madrid hotel there was the presence of different authorities, as the general director of Industry and SMEs of the Ministry of Industry, Commerce and Tourism, Galo Gutiérrez Monzonís, who highlighted the power and importance of the union of the robotics industry and the hospitality sector. “The problem we are experiencing is going to mean an acceleration of these processes and the digitalization of society.”, that must be implemented in a collaborative way”.

The Councilor for Tourism of the Madrid City Council, Almudena Maíllo, referred to the situation caused by the pandemic, “a stage that has helped us all to have to reinvent ourselves and work, above all, in alliances; a keyword along with innovation and sustainability. The technology is, more than ever, a fundamental ally that is not going to take away our share of talent, but it will help us when it comes to improving the customer experience”.

About this collaboration, Miguel Ángel Dubbed, general director of Only YOU Hotel Atocha, He noted that “this initiative, definitely, will help to better understand how technology and robotics can help hotels tomorrow. We believe that technology will not displace the role of the hotelier and his function as a host., but it will free the guest from valueless processes within the user experience and will help the hotelier to focus and personalize their product even more”.

From a technological point of view, the director of Futura VIVE, Roberto Menendez, He stressed the importance of “using technology to improve people's lives.”. There is a correlation between highly robotized countries that have a low unemployment rate. We are convinced that social robotics can help improve the efficiency of companies and, therefore, boost its growth and reduce the unemployment rate, thus improving the well-being of society.".

In this line, Carlos Dominguez, responsible for new technologies and hotel operations at ITH, explained that “we have designed this study thinking about contrasting the usefulness of robotics in hotel processes with objective data., and thereby overcome the barriers that prevent us from seeing the advantages it offers, both in operations and in customer experience. For this we have broken down technology, processes and specific needs of hotels where robotics has a place. Because what matters is not the technology but the use we make of it.”.

Besides, the robot Tokyo incorporates a fun game, called robot advertisement, of seven riddles, with which during this month of March the guests and visitors of Only YOU Hotel Atocha can interact, both with your own cell phone and with a Cumin Web, and get prizes, which includes a brunch, breakfasts, glasses of cava and coffee on its Sép7ima terrace and enjoy incredible views of the city.