The National Theater of Iceland replaces static signage with outdoor digital signage solutions

Four Xtreme High Bright screens have been installed on the façade of the building. 65 inches of Peerless-AV, with Flat Outdoor Wall Mounts and BrightSign XD234 4K Media Players.

He National Theater of Iceland It is one of the two main centers of Reykjavík and attracts attention for its architectural quality with its spectacular dark gray surfaces, in contrast to the lighter gray decorative elements.

The entire building is majestic, with red carpet floors inside and gold and silver gilded artwork. Designed by Guðjón Samúelsson, was inaugurated on 20 April 1950.

since last year, The artistic director is Magnús Geir Þórðarsson and the place has aroused more and more interest due to the productions carried out, comprising new and old classics, foreign and local scripts, musicals, dance pieces and much more.

A few months ago, the theater's technical team was tasked with finding an outdoor digital signage solution that would replace the old traditional static signage on the building's façade..

The goal was to be able to display regularly updated showtimes and trailers for upcoming productions in dynamic, high-definition video quality to visitors and audiences passing through the theater., to attract them to enjoy all the artistic and scenic offerings.

The artistic challenge was to ensure that the digital signage worked in harmony with the design of the building, while technically it also had to offer a perfect image, with quality, at any time of day and viewing distance, in addition to being able to withstand Icelandic weather conditions.

Outdoor Led Solution

The theater hired the Nordic computer services company Origin, with sage in Reikiavik, that takes more than 50 years serving clients in Iceland and Sweden. This company provided you with a complete project management service from start to finish. Considered several Outdoor Led or LFD options, and in the end chose the Xtreme High Bright outdoor screens from Peerless AV.

Since the National Theater is a protected building, It was important that the screens were in line with the simple, clean shapes and streamlined style. The Xtreme 65 model″ offers a slim frame and sits close to the wall, so it has an ideal appearance for this application.

Besides, given Iceland's changeable climate and the exposed location of the screens, It was very important to have the most robust and weather resistant solution available. Peerless-AV Xtreme models feature IP66 rating and high operating temperature range.

The Xtreme 65 screen″ offers optimal video quality, along with the durability and longevity ideal for any digital signage or entertainment application. Sunlight readable, offers 2.500 nits of brightness and is optically bonded, which increases the perceived contrast ratio and reduces reflections.

Completely sealed, without the need for ventilation grills or additional air conditioning equipment, l works between -35 °C y 60 °C, It is IP66 rated against the ingress of moisture and dust, and has impact-resistant safety glass with IK10 classification.

Origo began the installation of four 65" Xtreme High Bright outdoor Displays″, in vertical orientation. They were mounted with a flat outdoor wall mount (included with XHB652-EUK) for secure installation and Origo provided custom frames for a closed finish.

multimedia players BrightSign XD234 4K enable remote access and control of content by the theater marketing department.

“We can say that this has been a really positive transformation. Where before we had backlit and printed signs that required time and energy to change, We now have high quality controlled screens that we can operate from anywhere. I am impressed by the clarity with which the images are seen., even when the sun shines directly on them”, comments Sváfnir Sigurðarson, Marketing Executive at the National Theater of Iceland.