PPDS revolutionizes the marketing of the Kwik Trip retail chain with the installation of a thousand screens

The multinational has completed the digital signage project in seven hundred stores of the North American company, with Philips D-Line models with integrated SoC and Android.

The Philips D-Line range of PPDS has been the digital signage solution chosen by the North American retail chain Kwik Trip to revitalize marketing and communication in its seven hundred establishments, that are managed remotely, with the installation of a thousand screens with integrated Android.

A project that, according to data provided by the company, has helped generate new sources of income, driving sales and saving almost 2 millions of dollars to this convenience store retail chain.

Kwik Trip is a benchmark in convenience stores in the United States, which extends mainly in the western area, along the highways of Wisconsin, Minnesota and Iowa, to serve more than eight million customers every week.

This company saw the possibilities of visualization systems to boost business, regarding printed and static posters that had to be frequently discarded to market and update products, and began to execute its digital signage network deployment strategy in 2018, as part of a program to modernize its stores, which has recently been completed with the latest installation of screens in the city of La Crosse (Wisconsin), where is it based.

The development of the project has been carried out working in close collaboration with PPDS throughout the entire process and updates until its completion.. La Crosse store includes a range of eleven Philips D-Line displays from PPDS, in sizes 43, 49 y 55”, strategically placed in the hallways of the establishment to continually connect with customers and achieve maximum visual impact of the messages displayed.

With this network of more than a thousand digital signage screens in its establishments, Kwik Trip can now engage with its customers in a more direct and innovative way, as well as keep it continually updated with new promotions and products quickly and easily.. By displaying your hot food menus at specific times of the day, These screens allow us to improve the service to respond to customer needs.

Thanks to content management software from Digital Touch Systems, all digital screens installed in Kwik Trip stores can be easily controlled and managed remotely from the company's headquarters, which allows you to create and send content for specific marketing actions to the entire digital network or to a selected group of screens and stores.

After completing the deployment of PPDS digital signage systems, Kwik Trip managers have seen a significant increase in hot food sales, thanks to the use of dynamic food photographs displayed on screens, and that help customers understand what the food offered in the packaging looks like..

The use of digital signage has also given this retail chain the flexibility to quickly test new products and messages with marketing actions in all stores as a way to identify new sources of revenue..

Security and financial benefits

Thanks to the FailOver security function integrated into Philips D-Line displays, ensuring no screen goes blank and content plays continuously, those responsible for its management are calmer and can always keep customers informed during their tour of the store.

These screens have also provided Kwik Trip with significant cost savings, estimated at about 1,9 million dollars, thanks to its SoC processing system (system on chip) with Android built-in, eliminating the need for external media players.

Precisely, The key factors in Kwik Trip managers' decision to choose Philips D-Line PPDS displays were the inclusion of SoC, allowing faster and more versatile management, as well as automatic updates to ensure apps are up to date.

Besides, for greater peace of mind, These screens have a three-year exchange guarantee, which entitles customers to a replacement device in the event of a fault that cannot be resolved remotely.

This is how Mark Meisner explains it, Kwik Trip Marketing and Advertising Director: “The decision to opt for PPDS was due to its SoC functionality, which represented a significant cost saving compared to other. Besides, of its great guarantee (three years old) that helped us feel secure with the investment made”.

Joe King, vp. of PPDS in North America, points out that “our goal has been and will always be to provide clients with the tools they need to be the best they can be.”, whether in retail, the hospitality industry, education, business or healthcare, among other sectors”.

Regarding joint work with Kwik Trip and its integration partners, King highlights that “we meet their high demands with a solution specifically designed to meet their requirements and, at the same time, provide an advanced solution, the best in its class, for maximum return on investment and significant cost savings”.