L'Oréal improves interaction with consumers thanks to digital signage

The solution that has been implemented includes digital signage software from NoviSign and eShelf shelving displays from Luxx Light Technologies.

The cosmetics company L'Oreal has more than 35 internationally known brands such as Maybelline New York, Garnier, Giorgio Armani Brauty, Yves Saint Laurent, Ralph Lauren and L’Ancome Paris. With these brands, The group seeks to respond to the needs of each consumer.

In order to create novel shopping experiences and drive new dynamic sales activities, they have opted for digital signage technology in the store..

With hundreds of products spread throughout the aisles, Signage endpoints needed to be strategically installed on shelves to deliver personalized, product-specific content. The content management process was required to be efficient while maintaining enterprise-level scalability and control..

After carrying out a pilot project, L'Oréal Group selected Screens-TV, a certified partner of NoviSign, for a complete store-wide digital signage upgrade including NoviSign software and eShelf retail shelf displays from Luxx Light Technologies.

To better reach customers with new promotions, sales and educational content, these visual supports have been installed, replacing static price tags. This update has opened the door to a whole new way of delivering product information directly to customers..

With this solution, L’Oréal can directly influence customer purchasing habits from its corporate location using any PC or Mac. By strategically deploying eShelfs in high-traffic hallways, the company can tell its brand story while creating unique and memorable shopping experiences.

From showcasing engaging digital media to playing educational content on new products, L'Oréal's marketing department can create, edit and push content remotely to shelf displays using NoviSign's main design studio.

The L’Oréal group has created immersive content designs made on demand, striking commercial messages, Exclusive sales and visually appealing promotions. To maximize promotions and optimize planograms, L’Oréal leveraged built-in scheduling tools for content updates to reflect sales due schedules for time-sensitive materials.

eShelf displays transformed traditional retail shelves into visually appealing stands, that improve the customer shopping experience. Thanks to these ultra-bright devices from 700 NIT, the L’Oréal group attracts customer attention.