Absen reinforces its brand image in Europe with the incorporation of Jessica Golding

Jessica Golding has joined the company as brand director and will be responsible for strengthening its reputation in Europe and Australia.

This is an important year for the company as it meets 20 years and for the new brand director, Jessica Golding , The next few months are defined as a time of great activity for Roll call, with many innovative technologies to be launched and innovative facilities to come. In addition to being in charge of strengthening the company's reputation in Europe and Australia, He will also be responsible for relations with European partners and distributors.

“It is an important moment for Absen, since the company complies 20 years. We have some pioneering new releases this year, such as the Aurora series and the Jade Dragon series., the transparent Absen Led”, Golding comments.. “We are also seeing a trend in retail and LED is proving to be a backbone for these experience centers in creating ambiance and connecting the online shopping experience to the store.”.

When discussing her goals for her role as brand director over the next few years, explains that he will focus on making Absen known. “In the two months that I have been part of Absen, I have been able to see the hard work and dedication of the staff in offering customers the best possible solution”.

Golding began his career working for DCS Group, a global distributor in the consumer goods market. “This job allowed me to gain invaluable experience right after leaving university., in direct contact with customers and learning the ins and outs of distribution”, afirma Golding. Two years later he continued his professional career with the Taiwanese B2C and B2B manufacturer BenQ., as Marketing Executive, to later be promoted to Marketing Director.

“BenQ was where I started my career in the audiovisual industry and developed my interest in technology”, explica Golding. “I gained experience working with different technologies, from interactive flat panels, even projectors, digital signage and wireless presentation devices. I was responsible for managing all the company's events in the United Kingdom., as well as public relations. Later, I specialized in the management and promotion of BenQ's educational technology sector”.

“We are very happy to bring Jessica on board”, Emma Liu said., general director of Absen Europe. “Their experience across a wide range of technologies and markets will be a great asset in the future and their established relationships will help us maintain our connections across Europe and establish new ones.”