The nsign.tv platform manages the digital communication of the Mexican Cinépolis

The cinema exhibition chain Cinepolis has selected nsign.tv to manage your digital signage channels in your rooms in Mexico, Brazil and part of the United States.

Cinepolis, the largest Mexican film exhibition company in Latin America, opera 862 complexes of this type, with a total of 6.664 theaters in seventeen countries, ranking third in the world in number of theaters, the second place in number of tickets sold and the most sold per theater in the world.

This exhibitor has chosen the nsign.tv communication platform to manage its digital signage channels in some of its centers in different countries. A project that is being carried out with the Mexican integrator Stratech (partner in this country of the technology company).

The first phase of the project involved downloading and installing, totally remote. of a total of 1.600 nsign.tv players in your fleet of devices in all your complexes in Mexico, Brazil and part of the United States.

Global management project

The origins of this project date back to August 2020, when Cinépolis marketing managers were looking for a new communication platform to globally manage their digital signage circuit, until then managed with three different CMS in its rooms in Europe, Latam and the United States.

“They tested us with a multitude of scenarios and we responded quickly and tangibly to everything they proposed to us.: compatibility of our player across the full range of pre-existing displays; creation of Applets tailored and integrated with your systems; screen synchronization, text overlay to videos… There was no request that we did not develop with our platform”, remembers Germán Talón, CTO of nsign.tv.

Cinépolis needed a solution that would allow them to integrate billboard data and prices from the restaurant areas of cinemas automatically.. The data to be displayed on the screens, whose destiny were menu boards digital and billboards, they should have as their origin the information of their systems, as well as the contents being updated without human intervention, in a completely automated way.

This is how they introduced the new concept of smart templates from nsign.tv into their strategy, las Applets, microapplications that run from the platform to change and/or update content automatically from an external source, in addition to being used to change content dynamically, saving time and production costs.

One of the developments tailored to Cinépolis has been the integration of these Applets with the company's internal servers., with the aim of extracting information automatically by reading .xml files.

After evaluating several platforms, Cinépolis chose nsign.tv for its power, flexibility, as well as the ability to develop improvements and speed of response. This is what they point out from this film exhibition chain: “nsign.tv allows us to do things that the rest of the platforms had told us were impossible to do”.

Regarding hardware, Cinepolis uses different types of screens in its different cinemas, which translate into diversity of sizes, resolutions and operating systems.

But none of this has been an inconvenience to deploy the platform with all the cases in about three weeks and with hardly any intervention from the nsign.tv technical team or Stratch., since the client himself carried out the migration independently after having been instructed in the use of this platform.