Lasting two days, Ise and Avixa have organized AV Experience Zone, a meeting that will offer Spanish content to bring end customers closer to the audiovisual industry.
Integrated Systems Europe (Ise) and Avixa have announced AV Experience Zone, a two-day event that will take place within the framework of ISE Barcelona, the celebration of the 1 and 2 June in Fira de Barcelona Gran Via. It aims to bring Spain's end customers closer to the audiovisual industry (Av) and integration companies.
"Through this event, professionals working in sectors such as retail, Corporate, education and hospitality will be able to get to know the AV industry and see the possibilities that audiovisual technology offers to their businesses, being able to interact with the most cutting-edge solutions on the market", Designates Mike Blackman, CEO of Integrated Systems Events.
AV Experience Zone is divided into two days in which Spanish end users will attend real case presentations, Panels, networking events, customer testimonials and talks about new trends, all in Spanish.
"Audiovisual applications surround our daily lives and influence our work and day-to-day life", says Yoav Slimobich, project manager at Avixa. "Hence the importance of this event to end customers, they should be clear about how to give their businesses competitive advantages".
Attendees will enjoy a program full of content of the highest news, taught by professionals from some of the biggest Spanish AV companies, including integrators and engineering companies, software development and events.
Topics to be covered include digital signage, Unified communications, virtualization of events, new technologies for remote education and training, digital transformation or technological innovations for different sectors, among others.
Panels for corporate end customers will place special emphasis on unified communications and new platforms aimed at facilitating collaborative work and strengthening productivity across multiple locations and countries.
The retail and hospitality conferences will discuss the necessary digital transformation in these sectors, where audiovisual technology plays a key role.
The digital signage panel will focus on the wide range of advertising and information solutions for sectors such as retail, leisure, corporate and hospitality. In addition, you'll find out how digital signage can help businesses communicate more effectively and attractively with their customers and employees.
Education talks, aimed at educational institutions and companies and experts in professional development, will show the wide variety of cutting-edge technology tools and solutions that exist for remote training.
AV Experience Zone, who has limited places and for which registration is required, is an ideal event for managers, managers, IT and/or wealth managers and directors of marketing and general services working in any type of company, as well as retailers and university professionals, training schools and private schools, not forgetting the professionals in the hospitality sector.
"It will be a great opportunity for Spanish end users to finally approach the audiovisual industry, catch up on the latest technology developments, find new suppliers, build relationships and take advantage of the training possibilities offered by the event", Yoav Slimobich concludes.
In addition, AV Experience Zone has the enormous appeal of taking place within the framework of ISE, the world's leading trade fair dedicated to the integration of audiovisual systems, this year will take place 1 to the 2 FiRA in Barcelona in a small format due to the pandemic. The annual event offers a broad showcase of technologies and solutions for commercial and residential applications and will return to Barcelona in its full format in February 2022.
Joan Romero, CEO of He agreed (Catalonia Trade & Investment), Says: "We are convinced that Barcelona and Catalonia are the ideal place for ISE and the audiovisual industry: a territory where technology and talent interrelation to design a future for all. Ise 2021 will be the main meeting point of the audiovisual industry where we will discover the great innovations of a sector essential to understand global social and economic development in the coming years".
Because of its stop, Christoph Tessmar, director of the Barcelona Convention Bureau, points out how it's working to ensure safety. "All partners in the city are working hard to prepare all protocols and security measures to ensure isE a safe and trusted environment".
An opportunity for AV industry students
On the other hand, ISE and Avixa will invite Spanish telecommunications and vocational training students in Audiovisual Production and Shows to spend a morning at ISE Barcelona before the official AV Experience Zone program begins so that they can get to know the audiovisual industry and get in touch with companies in the sector.
It is an initiative designed for young people who are exploring career options and who are not yet working in this market. Students have the opportunity to visit ISE by learning more about commercial and residential audiovisual technologies related to their academic study areas. They can also learn about the wide variety of careers the industry has to offer.
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