Telelogos and Hivestack integrate platforms for DOOH marketing

The basis of this association between Telelogues e Hivestack is to offer media content owners easy access to end-to-end digital out-of-home advertising and programmatic buying media.

Digital marketers, operators DOOH and owners of multimedia content are the great beneficiaries of the integration of the Telelogues with DOOH advertising technology Hivestack to offer a programmatic solution, from start to finish open, scalable and reliable.

This innovative integration is based on an agile and unique communication strategy between the SSP from Hivestack and the CMS of Telelogues, allowing editors to manage content locally on the screen in a way that limits real-time requests to only include streaming conditions.

As a direct consequence, transmission is not affected by any latency, Bandwidth usage is optimized and operating costs are significantly reduced. In general terms, This integration ensures the programmatic process from start to finish, reducing the risk of having a black screen and stopping multimedia content.

“When most vendors are promoting proprietary solutions, and where the DOOH value chain is evolving very rapidly, “Hivestack’s open strategy is unique in protecting companies and investors willing to deploy and monetize outdoor display networks.”, explained Chistophe Billaud, CEO of Telelogos.

Besides, The integration of the Telelogos and Hivestack platforms makes it easier for media owners to combine advertising with informative content and control their overall advertising strategy in a very flexible way.

“This is a unique value proposition from two companies with great growth and that share the same values,” says Billaud.. Offers media owners and organizations a game-changing opportunity, in addition to the promise of accelerating and ensuring the monetization of its screens”.