Cross Space revolutionizes Tokyo with a huge 3D cat on its DOOH commercial screen

Los 154,7 m2 curved Led screen Cross Space, located in its building in Shinjuku Square (Japan), It now serves as a home for a tender and gigantic cat with a 3D effect, result of a surprising commercial action that has had an impact worldwide.

The cat is not even sad, nor is it blue, now he is a giant feline with 3D effect that has surprised half the world from the curved commercial screen Cross Shinjuku Vision, with resolution 4K, of 154,7 m2 y pixel pitch 6 mm, of Cross Space, located at the exit of Shinjuku train station (Tokio), whose influx was captured by a Guinness record in 2018 for being the busiest in the world.

Cross Space commissioned the creation of this unique cat with a three-dimensional effect to technology companies MicroAd Digital Signage y The ear for a commercial advertisement on the curved screen that occupies the roof of a three-story Cross Space building, in which events are held and which is now promoted with this visual initiative.

This creative action DOOH has surprised the world, to the point of going viral, not because of the 3D effect or illusion that can be seen from a certain distance, in the corner of the curved screen, and that has been seen in other installations - such as great giant wave created in South Korea by Koreans Samsung y d’strict, or with the spaceship which is released from a curved Led screen Liantronics in Chengdu (China) analyzed by this newspaper-, but for the tenderness of their meows and yawns (thanks to the speakers integrated into the screen), when you wake up and fall asleep, and that have captivated millions of people.

Specifically, This gigantic and tender feline has so far appeared on commercial screens and in a video that has gone viral. (with more than 4,8 million views) only seventeen seconds.

The official broadcast of the announcement, what is happening today, 12 July, starts at 07:00h a.m., when the cat wakes up and does the same with the thousands of passers-by who at that time are mostly going to take the train, and with funny appearances in spaces between advertisements, until the 1:00h a.m. when you go to sleep with yawns and sleepy eyes.

As those responsible for Cross Space point out in a statement, “it's a calico cat, domestic, giant created in 3D with the quality of a blockbuster movie that will provide surprises, tenderness, laughter and healing’ to users passing through the area”.