Iwall presents its new Affinity commercial circuits

Based on the audiences of the shopping centers collected through the Audience platform of Wall, its new Affinity circuits improve the impacts in each campaign.

After several years collecting and analyzing data on audience behavior in shopping centers through its plataforma Audience, the specialist Wall now contributes to the advertising market Affinity to “design advanced circuits, based on the target target”.

Specifically, Each of the IWall Affinity circuits contains the most appropriate selection of shopping centers according to its specific target and, besides, “modulates the frequency of passes - they point out in the company- putting greater pressure on the days of the week and times of the day when the most similar target is present in the center, achieving a more precise impact and greater effectiveness of the campaigns”.

For now, the company has presented four circuits: Family, Business, Point of Sale y Life Style, that are added to the conventional coverage (digital, segmentable and flexible), as well as the programmatic purchasing platform and MOBiwall, it is in Angrade. (more details in Digital AV).

The presentation of the Affinity circuits has been accompanied by a new corporate image of the website, with more audiovisual content and tools developed by Iwall to increase the effectiveness of the campaigns.

Recovery of influx

Vaccination data, increased mobility, of national tourism and, of course, investment by shopping centers in safety and hygiene protocols and measures, “They have helped the client to trust them, with the consequent recovery of traffic”, they point from Iwall.

According to the different indices of flow count available, shopping centers are beginning to bring their return rates of influx and sales closer to levels of 2019 and well above those obtained in 2020.

“This transformation has meant that the centers have made more efforts than ever to improve their commercial image., introducing new uses such as coworking spaces, gastronomic and relaxing, student residences…, increasing the offer of experiences”.