LG Display OLED IAA2021

The latest transparent OLED technology from LG Display exhibits its possibilities for multiple applications at the International Motor Show (IAA) 2021, to the 12 September in Munich.

Through its first collaboration with the smart glass materials and technology company Gauzy in IAA 2021 (Hall A1 – stand 93), LG Display offers visitors to experiment with the possibilities provided by its panels 55 transparent OLEDs″ to public transport services, when replacing the windows of your vehicles.

In addition, the company cooperates with Gauzy to replace the windows in various types of transport vehicles with its intelligent and dynamic transparent screens during the event., that ends the 12 September.

LG OLED transparent train China

LG Display features two 55 transparent OLED displays″: one equipped with the IGU technology (Insulated Glass Unit), a special tempered glass that provides the necessary resistance to withstand impacts and vibrations, and another laminated with the SPD technology (Suspended Particle Device) Smart Glass de Gauzy, that allows high contrast ratios and that adapts even more to bright environments and changing light conditions.

When the SPD is enabled, a transparent OLED display can offer clear visual content to show what's behind it. This increases your potential for future Head-Up displays, while making it a viable substitute for all greenhouse glazing where both information and a view of the outside is desired.

To create greater contrast when direct light strikes, while providing shade to passengers to enhance the experience of a trip, spd technology dims the transparent oled panel to the desired opacity, blocking up to the 99% of light and favoring high contrast and rich colors during the day and night.

LG oled transparent MBC korea SuLG Display's transparent OLED displays for mobility are not only rugged and durable, they also allow passengers to consult transport information at a glance and watch entertaining content on board, while offering advertisers the opportunity to publicize their products.

As he explains Cho Min-Woo, director of LG Display's transparent OLED business, “we present for the first time in the European market transparent OLED screens designed for trains, bringing new possibilities to the signalling and mobility markets, while offering innovative and modern ways for all types of companies to display information through eye-catching spatial designs and interior effects”.

for Eyal Weight, CEO of Gauzy, “the future of screens is transparent, and it's here. The ability to make any window active, multifunctional, and the ability to provide visual and thermal comfort along with communication is one of our goals. By adding our LCG smart glass technologies and other technologies such as LG Display's transparent OLED with SPDs we set a new standard in digital signage.”.

LG Oled TransparentLG Display began replacing the windows of the trains of the Beijing and Shenzhen Metro (China) with the world's first transparent OLED panels for transport (more data in Digital AV), which now provide travelers with useful information for the trip, as schedules, Transfers, Etc. in addition to weather forecast and real-time news.

The company has also broken new ground by extending these futuristic displays to the Japan subway trains, which helped the East Japan Railway Company to receive the Digital Signage Consortium award for its excellent performance.

In addition, LG Display extended the experience of its transparent OLEDs to lifestyle environments and is already being used in several areas. For example, has collaborated with the South Korean company Kakao Mobility to install transparent OLED panels in the parking lot of the Trade Tower Seoul.

In addition, LG Display has supplied numerous transparent OLED panels to a popular Korean clothing store in which it displays the brand's ads., while enhancing the ambiance of the store's interior without compromising space.

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by • 8 sep, 2021
• section: Digital signage, display, Events, business, Dynamic advertising