Snapchat brings augmented reality to the 'wrapped Arc de Triomphe''

Augmented reality technology Snapchat has allowed Christo's posthumous project, consisting of wrapping the Arc de Triomphe in Paris, covers life.

Coinciding with the opening of the new facility carried out in the Arc de Triomphe, on the Champs Elysees in Paris, From anywhere in the world you can see how the vision he had ago 60 years Christo Vladimirov Javacheff comes to life thanks to Snapchat's augmented reality technology. Through the platform, You can also see an exhibition of Sotheby’s which features the works of art he created to prepare the packaging.

sixty years ago, Christo and Jeanne-Claude They dreamed of 'wrapping the Arc de Triomphe in Paris'. Now, your dream has come true. To carry out the project of the Bulgarian plastic artist and package this monument of 50 meters of height have been specified 25.000 square meters of silver-colored recyclable polypropylene fabric with bluish reflections and 3.000 meters of red rope.

This ephemeral work of art, which was made a year after the death of the author, will be on display until next 3 October.

To make this vision a reality, an experience has been carried out that allows us to see how the odyssey that was forged ago 60 years by artist Christo comes to life through Snapchat's augmented reality technology. This initiative is accompanied by a Sotheby's exhibition, with sketches and illustrations, which features the works of art he created to prepare 'the packaging'.

In an effort to democratize art, Snap has partnered with Sotheby's and Christo's estate to develop the gyro lens The Final Christo: Original works for the Arc de Triomphe. This will be available in the Lenses Carousel on the main Snapchat camera screen.

Snap invites snapchatters from around the world to transport themselves to Place Charles de Gaulle to experience the art installation as conceived by the recently deceased artist, Christo, and discover the long creation process of six decades.

The lens The Final Christo: Original works for the Arc de Triomphe shows how Snap's camera continues to play a key transformative role in how users experience the world around them, combining what they see in the real world with all the possibilities available to them in the digital world.

This initiative incorporates Snap's augmented reality on Christo's work to offer a completely new experience of the installation. This includes a series of sketches and illustrations for reference., and a gyro lens tool has been used to create it. The lens will be available in the 'Lens Carousel’ on the main Snapchat camera screen.

The lens The Final Christo: Original works for the Arc de Triomphe reflects the mission of the augmented reality studio in Paris that Snap will soon open.

Through non-commercial collaborations, Snap will help fund the development of innovative augmented reality apps

In Paris, Sotheby's galleries in Paris will be open to the general public until 3 October to discover 25 representations of Christo's Arc de Triomphe not seen until now. These works show the genius of an artist who was known for defying all convention. These are the works that helped the author understand and explain his legendary project while bringing it to life.. From the germ of the idea itself to its final execution, going through the explanation of the different perspectives, scales, moods and times of day.