Porsche makes a difference at its Austin dealership with Elation Seven Batten 72

At his Austin dealership he has bet on heads Elation Seven Battens for the sixth floor window. The goal is to attract users with an impressive experience.

The dealer of Porsche in Austin (Texas) offers an eye-catching experience to show off your cars. And to achieve a more impressive effect, linear lights have been used. Elation Seven Batten 72.

Eric Bernstein de Intelligent Lighting Services (ILS) of Austin has worked with the dealership's ownership group for a few 20 years. In this last project, worked with Kirk Franceschini, managing partner of Hi Tech Motorcars (Grupo Porsche Austin), who was tasked with implementing a lighting system that sought to attract people to the establishment.

The idea was to line up ten Porsche cars along a window on the sixth floor and illuminate them with high-quality light so that they would not go unnoticed..

Bernstein designed the room and specified 20 luminarias Elation Seven Batten 72, Led strips 1,8 meters that change color with multichip Led 7 colors, two units illuminating each car.

“We brought several luminaires to do a demonstration in order to give the customer some options”, explica Bernstein, who was already familiar with the Seven Batten in other installations. “We decided that it was the best option both because of the color options and the power.”.

Elation Seven Batten Head Houses RGBAW Leds + Lime + Long lasting 25W UV, providing an expanded color palette, including better mixed white output and improved CRI at all mixed white color temperatures. Add to this an advanced optical design that produces better color mixing and field smoothness, The Seven Batten series is capable of making powerful projections of uniform color on any surface.

En Porsche Austin, Seven Battens teams work with halos of light above each car. Each one consists of 496 LED 4 colors with the intention of having total control over them. Each halo runs four universes through a Netron EN4 of Obsidian Control Systems, a powerful Ethernet to DMX gateway with internal signals, as well as factory and user presets.

As one of the largest Porsche dealers in the United States, and a top brand in the automobile industry, is strict when it comes to branding. Lighting plays a fundamental role in the presentation of a vehicle and, just like in a car show, high lumen output and extremely uniform light level required.

“The Seven Battens usually work with white light and for the grand opening in August we put everything in very bright white and it turned out very well”, Bernstein comments on the window lighting.

The Porsche Austin dealership supports the local community and, according to Bernstein, That's where color comes into play.. “They will use the colors to mark local events and link the dealership with support for local teams”.