Axiomtek and Quividi optimize sales with data-driven digital signage

Digital signage products Axioms and Artificial Intelligence Quividi, together with your audience measurement platform, allow you to create experiences that increase buyer participation.

Axioms y Quividi have collaborated together to help retailers and brands get the most out of their digital signage solutions, let them try, from, monetize and optimize the content displayed on the screens installed in the store.

Combining Axiomtek's digital signage products with Quividi's AI and audience measurement platform enables traditional retailers to create in-store communication experiences that increase shopper engagement, as well as sales.

“We are pleased to integrate Quividi's smart audience platform with our signage playback products to address the challenges our customers face when developing and implementing smart retail communications using signage technologies.”, comment Irene Huang, business development manager for Intelligent Retail Solution at Axiomtek.

Quividi Real-Time Data Drives Personalized Shopping Experiences and Increases Conversion. “Through this integration, we provide excellent capabilities not only for retail, but also for the corporate segments, banking, transportation and hospitality in order to offer valuable and attractive content to specific audiences”, Huang adds..

For your part, Ivan of the Wall, Quividi's Director of Global Business Development explains how its solutions provide retailers with actionable analytics in real-time. “Con AMP Indoor y Outdoor, Quividi provides a measurement suite that offers a comprehensive view of all retail audiences and helps target shoppers with the most relevant content to drive sales”.

With fanless operation and compact size, digital signage players DSP501-527 y DSP511 of Axiom, Quidivi compatible, They are designed for advertising and communication in the store, allowing retailers to leverage retail media, artificial intelligence and digitalization to create attractive experiences for buyers.

Retailers use Quividi data to understand and optimize the performance of their in-store communications and monetize their screen spend with advertising.

For indoor screens, Quividi's computer vision solution measures dwell time in real time, as well as the number of observers, their demographics and attention span. For shop windows and outdoor displays, It also measures the number of vehicles passing, broken down by type and color.