Signagelive and meldCX team up to develop data-driven digital signage

MeldCX has been associated with Signagelive to bring Vision AI technology to market and lay the foundation for the next generation of digital signage applications that enable in-store customer engagement experiences.

Signagelive y meldCX have signed a partnership to develop the next generation of data-driven digital signage with Artificial intelligence.

Digital signage has proven to be a successful way to attract customers, with the 80% of shoppers saying they entered a store because they were attracted to what these solutions showed. However, for a long time, Signage content creation has been a one-sided process. There is no attribution model, a way to track the success of a signage campaign and its ROI.

“Consumers have embraced digital channels in droves and demand more personalized attention and engagement.”. Through our partnership with meldCX, “We provide organizations with the tools to create these for their end customers.”, comment Jason Cremins, founder and CEO of Signagelive.

The solution Viana from meldCX and Signagelive aim to overcome that blind spot, revealing previously untraceable digital signage analytics, as demographic data, dwell times, views and content views. Similar to viewing the analytics of a YouTube video, but for a physical store.

Once implemented, se puede acceder a los datos de señalización digital en un tablero en línea, donde las organizaciones también pueden planificar y programar su contenido en tiempo real.

“Signagelive es un pionero en la industria de la señalización digital. Nos sentimos honrados de asociarnos con ellos para llevar al mercado la tecnología de Inteligencia Artificial, que sentará las bases para la próxima generación de experiencias de interacción con el cliente en la tienda”, explica Thor Turrecha , vicepresidente ejecutivo de Global SaaS de meldCX.

Más allá de la señalización, esta solución brinda a las organizaciones la capacidad de ver toda la experiencia de la tienda minorista. Desde la participación en la zona, shelf or product engagement through hand movement tracking, to any purchase decision at the POS.

meldCX is an advocate for responsible data use. “As a vision analysis company, we take privacy very seriously. Our solution does not see, view or annotate any sensitive, personally identifiable live data in the cloud. All information is captured anonymously and we do not attribute it to individual identities unless the individual allows it.”, adds Thor Turrecha .