Visual Art offers centralized management to the network of 15.000 screens from Kesko

grocery store chain Kesko will integrate CMS Signage Player software Visual Art to create and publish content on the more than 15.000 digital screens distributed in their establishments.

The project is part of the agreement signed by the retailer Kesko - which together with K-retailers form K Group, the largest operator in the commercial sector in Finland and one of the largest volume operators in Northern Europe-, with Visual Art to integrate your software CMS Signage Player as a common and centralized management system for your network of digital signage screens.

The goal of this retailer was to have centralized control for the creation and publication of content on the Internet. more than 15.000 digital screenss installed in their establishments, since it had different solutions in different stores, which increased the complexity in management and maintenance cost.

The Visual Arts solution makes it easy for Kesko to “have one CMS for its entire network of displays to easily manage and adapt content from a central location.”, as well as to create promotions and localized information for certain stores and individual screens”, explains Pontus Meijer, Visual Art business director.

Both those responsible for Kesko and Visual Art have been involved in the entire process to build the new digital communication solution, from planning to installation, ongoing maintenance and support, as both companies point out.

This is how he explains it Pekka Valkearanta, CIO de Kesko Grocery Trade: “we were looking for simple digital signage software, intuitive and easy to use to have full control of our digital fleet of 15.000 screens. Besides, It was essential that the solution integrate with our other systems, something that the Visual Art team has managed to successfully solve with their CMS”.