Footasylum updates its digital signage network with NowSignage

The digital signage network of the 675 stores Footasylum It is made up of a combination of Philips D-Line screens, Android and Windows players that power a wide variety of Led displays, LightScene projectors and video wall configurations. Everything controlled with the CMS NowSignage.

In recent years, Footasylum has established itself as one of the main retailers of urban fashion and sportswear. With more than 60 stores, It is one of the most recognized trademarks in the United Kingdom.

This chain seeks to convert its stores into an immersive digital experience that reinforces brand positioning and strengthens its commitment to its young, trend-conscious target demographic..

Moving forward to offer this experience in store, under the direction of UX Global, Footasylum has opted for NowSignage to boost your existing expansive digital signage network in the 65 stores it has in the United Kingdom. This movement allowed them to overcome the limitations of the CMS anterior, as they sought to update their screens with dynamic and vibrant video content using the latest innovative technologies.

Since moving digital signage network to NowSignage CMS, Footasylum has continued to expand this network with the inclusion of innovative technology that transforms the in-store experience and the customer purchasing process..

“We moved our large digital signage network to NowSignage CMS to find a more effective way to manage content. Its user interface makes it very easy to view information, including synchronized HD video content, Led screens, interactive and transparent in a variety of custom resolutions”, comment Samuel White, Footasylum Marketing Manager.

Footasylum's digital signage network is made up of a combination of displays PPDS Philips D-Line System-on-Chip, along with Android and Windows players that power a wide variety of Led display supports, projectors Epson LightScene and video wall configurations.

“It's an incredibly diverse project in a mixed hardware state, which provides a good example of how NowSignage's CMS is truly hardware agnostic , allowing it to be deployed in a mixed state of SoC and media player hardware”, explains Charlie Zammit, NowSignage Technical Account Manager.

As a retailer that strives to stay one step ahead when it comes to streetwear, Footasylum uses NowSignage CMS to program impactful video content and create a visually stimulating experience for customers, strengthen the brand and promote the products sold.

“Getting Footasylum as a NowSignage customer has been a great achievement for us as a supplier.”. The in-store screens with dynamic HD content look incredible and the project is also a great showcase of our social media integrations.”, states Richard Hutchinson, NowSignag Sales Director.

For this project, NowSignage has been implemented and delivered through UX Global, one of the UK's leading retail integration specialists.