22Miles optimizes its digital signage CMS with Alfi's SaaS technology

The collaboration between both companies will combine the content management system (CMS) of 22Miles, PublisherPro.AioT, with SaaS technology Alfi. The objective is to offer brands and store owners experiences based on audience information..

The advertising platform SaaS business of Artificial intelligence, Alfi, has entered into a partnership with 22Miles, company that focuses its activity on experiential and visualized communications in the digital signage industry.

The collaboration will combine the content management system (CMS) by 22Miles, PublisherPro.AioT, powered by Alfi SaaS, to offer brands and venue owners experiences based on audience data, audience matching, insights and analysis in a way that respects privacy.

Alfi's cutting-edge computer vision technology with machine learning enables 22Miles to match the content displayed on its kiosks to thousands of consumers who need guidance and understanding of large physical environments, like airports, transport hubs, casinos, shopping centers or office spaces.

The fusion of Alfi technology and 22 Miles results in an enhanced user experience that provides relevant content and a next-generation targeting solution.

“22Miles is known for its complete all-in-one digital signage solution in popular locations that deliver information to consumers at key decision points., creating the perfect opportunity to integrate with Alfi and ensure customers connect, effectively inform and impress consumers with the most relevant information”, explains Peter Bordes, Interim CEO and member of the board of directors of ALFI.

With growing interest in Digital Out-of-Home metrics (DOOH) by advertising executives and the success that more than 2.300 Global clients have seen with the 22Miles platform, brands and location owners can create, matter, manage and personalize immersive and attractive content through interactive video walls, 3D wayfinding and mobile solutions.

“Alfi's cutting-edge technology can capitalize on any consumer engagement and helps us take the next step to stay ahead.. We are investing in a partnership and a solution that will not only allow us to offer a first-class service, but will also allow our clients to produce targeted content, measurable and impactful”, clarify Tomer Mann, Chief Revenue Officer de 22Miles.

Latest announcement follows Alfi's first partnership with kiosks at domestic airports, where your AI digital advertising technology is ready to reach 27 million passengers, cementing its mission to rebuild the way consumers receive and interact with personalized content for years to come.