Exterior Plus installs a large format double screen at Madrid airport

In the arrivals area of ​​T4 of the airport Adolfo Suárez Madrid–Barajas, Exterior Plus has implemented a double screen 48 m2 each. A visual support for a great advertising pact.

As part of the digital transformation plan of the Madrid and Barcelona airports, Exterior Plus has installed an iconic double screen in the arrivals area of ​​T4 of the Adolfo Suárez Madrid-Barajas airport.

Under the name of Hello, Madrid, these screens, of 48 square meters each, They cover practically one hundred percent of the arrival traffic at the terminal, guaranteeing brands great visual dominance of the area and high quality advertising impacts.

These large-format digital media offer an opportunity to welcome passengers with creative campaigns and the possibility of interacting with the audience through dialogue between screens..

With this launch, Exterior Plus fulfills its commitment to digitalize the Madrid and Barcelona airports. Previously, throughout 2020 y 2021, The company has installed various digital supports to increase communication in these environments. Examples of this are the digital cubes at the airport Josep Tarradellas Barcelona-El Prat; he Hello, Barcelona, in this same; or the digital tunnel in Adolfo Suárez Madrid-Barajas, a catwalk of digital sides to create an immersive space for brands.

“The digital transformation of airports consists of two axes: the installation of iconic screens such as Hello, Madrid; and provide them with intelligence to create content that adapts to the demands of the market, flexible, dynamic and in real time”, comment Piedad Siegfried, Commercial and Marketing Director of Exterior Plus.