Schindler creates a network of digital screens located in its elevators

The new digital communication channel Schindler Media Network offers a commercial and informative space in building elevators, corporate and residential, thanks to the agreement with the German DOOH marketer Hygh.

Currently operational in twelve German cities, the agreement between the elevator manufacturer Schindler y Hygh allows the latter to market advertising space on the digital screens of the newly created Schindler Media Network located in elevators of residential buildings, whose content you manage You are jealous.

“Our elevators are becoming platforms for attractive communication; channels that can be served and managed from a single source and allow spectacular entertainment and important information to be shared with passengers every day - he noted Frank Chess, CEO of Schindler Germany-. “We are turning ordinary elevator rides into memorable experiences.”.

Schindler Media Network is a new OHH communication and advertising platform specific to elevators in office and residential buildings, currently only in Germany, that offers owners and advertisers a new commercial and information channel.

“Hygh also allows clients to make programmatic purchases of our advertising space. This is a real innovation - says Schach -, as we offer a new and attractive advertising channel for medium and large commercial clients and we are also opening elevator advertising as a channel for smaller companies”.

As this manager explains, “With the programmatic sale of spaces and significantly greater flexibility in the adaptation of content or waiting time, we react quickly to the requirements of our clients and can generate advertising impact very efficiently”.

La red Schindler Media Network, installed in the most modern elevators of the manufacturer, currently uses more than two hundred screens, with a size of 32” in most cases, of the OMN series of Samsung to reproduce relevant building information, news of interest, the time, etc. with Invidis content that alternates with advertising.

The manufacturer provides owners, both office and residential buildings, a comprehensive solution that includes installation and ongoing operation of the network.

Content can be uploaded and updated via a mobile app, enabling fully digital construction communication, independent of time and place, that plays in real time. Advertisers, Media agencies and other businesses can book elevator advertising through the Hygh booking platform..

Schindler Media Network, which plans to extend to more cities and screens, It is the latest addition to the plataforma Ahead from the manufacturer, which already includes connectivity solutions, elevator management and remote monitoring.