Schindler creates a network of digital screens located in its elevators

The new digital communication channel Schindler Media Network offers a commercial and informative space in the elevators of buildings, corporate and residential, thanks to the agreement with the German marketer DOOH Hygh.

Currently operating in twelve German cities, the agreement between the elevator manufacturer Schindler and Hygh allows the latter to market the advertising space on the digital screens of the newly created Schindler Media Network located in elevators of residential buildings, whose content it manages Invidis.

"Our elevators are becoming platforms for engaging communication.; channels that can be served and managed from a single source and allow sharing spectacular entertainment and important information with passengers every day. Frank Schach, CEO of Schindler Germany-. We're turning ordinary elevator rides into memorable experiences.".

Schindler Media Network is a new OHH platform for communication and advertising specifically for elevators in office and residential buildings, at the moment only in Germany, that offers owners and advertisers a new commercial and information channel.

"Hygh also allows customers to programmatically purchase our ad space.. This is a real innovation," says Schach., as we offer an attractive new advertising channel for medium and large commercial customers and we are also opening up elevator advertising as a channel for smaller businesses.".

As this manager explains, "with the programmatic sale of spaces and significantly greater flexibility in the adaptation of content or in the waiting time we react agilely to the requirements of our clients and we can generate advertising impact very efficiently".

The Schindler Media Network, installed in the most modern elevators of the manufacturer, currently uses more than two hundred screens, with a size of 32" in most cases, of the OMN series of Samsung to reproduce relevant building information, news of interest, time, Etc. with Invidis content alternating with advertisements.

The manufacturer provides the owners, both office and residential buildings, a comprehensive solution that includes the installation and continuous operation of the network.

Content can be uploaded and updated via a mobile app, enabling fully digital building communication, independent of time and place, that plays in real time. Advertisers, media agencies and other companies can book advertising on elevators through Hygh's booking platform.

Schindler Media Network, which plans to spread to more cities and screens, is the latest addition to the Ahead platform manufacturer's, which already includes connectivity solutions, elevator management and remote monitoring.

Other articles on Hygh, Invidis Consulting, Schindler