WHEREAS 2022 advances the news of its meeting with the industry in Barcelona

With six weeks left until WHEREAS 2022 open your doors in Barcelona Gran Via Fair, The event has about eight hundred exhibitors, distributed in six Technological Zones; will offer seven conferences, training programs of associations and salons to learn about the solutions, AV and systems integration industry products and trends.

This year, visitors who come to WHEREAS 2022, of the 10 al 13 May in Barcelona, You will find it especially easy to navigate the premises thanks to the Technological Zones dedicated groups that bring together exhibitors. The pavilions 3 y 5 They house the main exhibitors of the event and the multitechnology area.

in the pavilion 7 they meet Audio and Lighting and Scenography; in the pavilion 6 this Digital Signage and DooH, while Residential and Smart Buildings, along with Unified Communications y Educational Technology are located in the pavilion 2.

Conference program

With an extensive program that covers a whole series of current topics in multiple sectors, the first will be Conference on Smart Buildings, that will take place 9 of may, one day before ISE 2022 open your doors.

Focused on smart building technologies, safe and sustainable, the SBC will host speakers such as Erik Ubels, owner of Metisreal; Kathy Farrington, global director of digital buildings program (Bos) and director of Google's IoT team, y Matthew Marson, Head of UK Manufacturing and Technology at Arcadis.

The Control Room Summit will inaugurate the content program on 10 of may. This event, half day long, will explore how these critical facilities are changing and how the community must work together to deliver new models. It will be followed by the first independent summit on smart workplaces and their transformation.

The Digital Signage Summit he will return 11 May with a current affairs program, like ecological signage, the consolidation of the sector, best practices and the latest technological trends.

Speakers include Kai Hendrik Müller, the Porsche; Valentina Candeloro; international marketing director at Mood Media, y Judith Palmés Bosch, Managing Director of Business Consulting/Clients and Services at Accenture.

He 11 May afternoon, the Digital Learning Summit will analyze the digital transformation in higher education. Zoom will offer an inside view of your success and product roadmap, since it is positioned at the center of the learning ecosystem. Success stories of universities developing creative solutions to deliver hybrid learning at scale will also be discussed..

The first Superyacht Technology Summit, that will take place 12 May morning, will host technological speakers and opinion leaders from around the world who will discuss the integration process, as well as practical demonstrations, workshops and technical talks.

In the Live Events Summit, professional audio experts, leading manufacturers and industry professionals will share their knowledge on topics such as immersive audio, remote mixing and networking.

Activities of the Avixa and Cedia associations

In addition to these conferences and as usual, the associations and co-owners of the fair, Avixa y give in, They will also host extensive educational programs and special events, Taught by subject matter experts from around the world.

Cedia offers the opportunity to make training courses in Spanish, along with a wide range of opportunities to learn new skills. The sessions will begin on 10 May morning with an update on future technologies by Rich Green.

Other topics to be discussed include design documentation, energy and energy storage, WiFi6 and WiFi 6E and video technologies. Cedia will also host a series of sessions more focused on business, like twenty ways to increase profits; The Project Manager's Guide to Finance and How to Build Your Business with Training.

Avixa will begin its training proposal at ISE on 9 of may, with a regional meeting for the French audiovisual community. Similar events will be organized throughout the fair for Italian and German attendees.

He 11 of may, he Avixa Women's Council will organize a panel of shared experiences in the projection dome of the pavilion 5, which will discuss practical ways to inspire and empower women in the audiovisual sector and analyze what companies are doing to address the gender imbalance and promote initiatives in the workplace.

The next day there will be two round tables organized by the Diversity Council by Avixa, which will take place on the stage of the pavilion 5. The first will be Designing for equity, inclusion, accessibility, which will address equity in leadership and building a culture of inclusion, The benefits of diversity and how technology helps diversity efforts.

Next we will talk about Intersectionality and AV/IT/AI and how to create safe spaces and build communities, while establishing pathways and opportunities for individual and organizational growth.

Avixa also organizes the AV Experience Zone, in the pavilion 5, with content in Spanish to show the most advanced AV solutions and trends in the sector. There will be different sessions aimed at audiences from vertical markets, professional technicians and students.

Also focused on students, he Audiovisual Career Day go back to ISE on 11 of may. Organized by Avixa, Cedia and ISE, This year's event will bring together participants in the pavilion's projection dome 5 to enjoy panel sessions and presentations before taking guided tours of the exhibition hall.

Fair experiences

ISE Sound Xperience will also impress visitors every day of the fair, since it will take place at the events complex Filmax Cinema Gran Via, a few hundred meters from the pavilion 5. The cinema will host a series of audio spaces with a unique configuration that will allow the main brands, as Martin Audio, L-Acoustics y Adamson, present a realistic representation of your latest technologies.

Equipped with the latest Dolby digital cinema surround sound processors and high-end Barco projectors, rooms vary in size: from large-scale spaces to more reserved places.

For those interested in the world of audio and live events, Live Events Arena, in the pavilion 7, It has been specially created to increase the visitor experience. In addition to the latest solutions for the sector, the stage will host product demonstrations, fifteen minutes long, along with a space dedicated to networking.

Visitors looking to discover new technologies and find opportunities for collaboration should head to the Congress Plaza Discovery Zone. With exhibitors such as DronePixel by Ehang, Convergent Design, StreamIt, Imago and PlaceOS, inter alia, This area will host everything from young pioneering companies to prestigious public limited companies..

Pavilions organized by the Congress will also be located in the Plaza del Congreso. Barcelona City Council and the Generalitat of Catalonia, that will host local and regional exhibitors.

in the pavilion 6 from ISE 2022 will debut Retail Experience/Digital Signage Avenue, a multi-application space that will bring together and present a selection of the world's leading digital signage and DooH technologies. Visitors will be able to experience the most advanced digital signage in action and discover how it is being widely used for advertising and information delivery in the commercial sector..

Rooms and initiatives

The entire fairgrounds will have different rooms. in the pavilion 2, ISE will host a room dedicated to influencers of social media, who will interact with exhibitors and create and publish content related to the event. Facilities will include a podcast studio, a photo booth, meeting areas and a live Twitter wall.

Also new this year, Women in live music (WILM) will host a lounge in the pavilion 7, as part of an initiative supported by ISE to encourage more women to visit the fair and join the audiovisual industry, with representatives of Women in Lighting.

Malle Cheese, founder and CEO of WILM, has noted that “we hope to encourage more women to come to the fair by offering them a ‘safe space’ where they can connect with other women.”. But I also hope that both exhibitors and male guests will visit the show and learn more about the industry from a woman's perspective.”.

International events

ISE attendees will also be able to learn IOT Solutions World Congress (IOTSWC), the largest international event dedicated to the transformation of the industry through disruptive technologies, which will be celebrated from 10 al 12 May at Fira de Barcelona, with the motto Game-changing technologies for industry transformation.

Visitors will be able to access the IOTSWC exhibition area at no additional cost, while those registered for any of the ISE conferences will benefit from a discount on 50% in the congress program and vice versa.

ISE Open Innovation Challenge, organized by action (Agency for Business Competitiveness), y Enterprise Europe Network will take place in the Catalonia pavilion throughout the fair, with eight companies seeking new technologies and business solutions partners.

The event presents challenges in seven categories: live events; dissemination and content creation; residential and smart buildings; hotels and hospitality; digital signage and out of home digital media; unified communications and educational technology, and audio.

Technology providers with the potential to help solve these challenges can register to participate in the event and arrange meetings, physical or online, with participating companies. Corporate challenges on site will take place between 10:00 and the 12:30h and between 13:00 and the 15:00h every day of the fair.

Planning a safe environment

Security continues to be of utmost importance for the organizers of the show to offer maximum guarantees of protection to visitors during the celebration of the event..

As the organization has pointed out, Anti-COVID safety measures will be constantly reviewed to ensure that the most appropriate plans are in place for the May situation. 2022, since ISE continues to work in close collaboration with those responsible for the venue, the city of Barcelona and local and national health authorities.

Possible measures could include the use of face masks, social distancing and provision of enhanced sanitation measures throughout the venue, for whose access a negative test will be required, the vaccination certificate or a recovery certificate.