WHEREAS 2022 will host the second edition of AV Experience Zone

The objective of AV Experience Zone, which will be held as part of WHEREAS 2022, is to bring final clients in Spain closer to the professional industry and integration companies. For four days, different topics aimed at retail will be addressed., the company, education and hospitality.

Integrated Systems Europe (WHEREAS) y Avixa have announced the second edition of the AV Experience Zone, a four-day event that will take place as part of WHEREAS 2022 at Fira de Barcelona 10 al 13 of may). Its objective is to bring final clients in Spain closer to the professional audiovisual industry and integration companies..

“We are very excited to hold the AV Experience Zone at ISE once again after the results obtained last year”, comment Chris Lavelle, Senior Director of EMEA Development at Avixa.

In this special event in Spanish, Participants will be able to interact with the most cutting-edge solutions on the market, with real case demonstrations, testimonials from clients and talks from professionals in the sector. The program will address different topics aimed mainly at retail verticals., enterprise, education and hospitality. In addition, there will be guided tours of the ISE exhibition area..

In the AV Experience Zone more than 25 Spanish companies in the sector, including manufacturers and integrators. Topics such as the revolution in retail will be addressed through new experiences, the design of immersive virtual scenarios, audiovisual technologies for education today and tomorrow, the future of events, trends in collaboration and unified communications, digital signage to captivate audiences, etc.

“This is a fundamental event for end clients to approach the audiovisual industry and see the possibilities that AV technology offers them for their businesses.”, as well as so that they know the role of integration companies and can interact with the most cutting-edge solutions on the market”, points out Yoav Slimobich, Avixa project manager in Spain and Portugal,.

There will also be a session organized by Zoom Festival and Avixa where new models of consumption of audiovisual content on digital platforms will be discussed., which will be moderated by the radio journalist, TV and press Xantal Llavina and will have the participation of companies such as Movistar, TV3 y RTVE.

Besides, A special session will be held for students of telecommunications and Vocational Training in Audiovisual and Entertainment Production so that they can learn first-hand about the audiovisual industry and the wide variety of professional careers that the sector has to offer..

AV Experience Zone is especially suitable for managers, gerentes de AV, IT and/or assets managers and marketing and general services directors who work in any type of company, as well as for retailers and university professionals, training schools and colleges, without forgetting the professionals in the hospitality sector.

“We are very excited about this year's show., which will present another great AV Experience Zone. “Working in depth with Spanish companies to offer visitors such engaging content allows ISE to offer a fantastic vision of the future of professional AV and how it affects all of our lives.”, states Mike Blackman, director ejecutivo de Integrated Systems Events.

To attend this free event you must register. This can be done in this link. Free registration to ISE 2022 can be done through the Digital AV code from this link.