DOOH screens wrap London's new Elizabeth Line railway

With the installation of 329 British media group screens Global, the new railway system Elizabeth Line It has become the largest digital advertising project carried out on the London railway network.

Recently inaugurated after thirteen years dedicated to its construction, the new rail transport system Elizabeth Line London has pioneering technology and design until now, that provides service to 41 new and improved stations, and which has become the largest display of advertising assets in the city, with the installation of 329 screens integrated into its design, including seven mobile Led strips.

The operator Transport for London (TfL) and the DOOH company Global, which also operates the screens of the London Underground, have designed different digital advertising media to inform and guide users.

In order to offer brands ample opportunities for creative campaigns, Screens of various shapes and sizes were distributed between the new stops. As reported by the European consulting firm you are jealous, hay 234 screens distributed in 16 rows and attached to the edges of the platform (exclusive to Elizabeth Line), while the stations have four screens Ultra HD as a digital gateway.

The largest support, of 28 m2, hangs over the escalators at the station Tottenham Court Road, while 32 digital billboards They have also been posted at ticket sales points and other clearly visible places, that have already attracted major brands to show their ads.

As you have pointed out Mike Gordon, Global commercial director, “We are delighted to be part of this historic launch with TfL and all our advertising partners. Elizabeth Line will transform the future of London transport and connect millions of people to the heart of the city faster than ever. For brands looking for a platform, its modern stations, “Spacious and impressive, they are unlike any other transport environment in the UK and provide a huge digital canvas to reach a large audience.”.

Precisely, Global recently announced its partnership with Canadian audiovisual company BroadSign to use your content management system for all your advertising displays. The new digital media can now be reserved through the platform Digital Advertising Exchange (DAX) from this DOOH digital media group.

To Chris Reader, head of commercial media at TfL, “This is the most significant addition to London's transport network in a generation and we are delighted to offer brands an exciting opportunity to reach new and existing audiences on our transport network., and how they will use our new assets to push the boundaries of creativity and innovation with their campaigns”.