Intersection adds more than 5.500 screens

This expansion of Intersection on the pDOOH programmatic platform Broadsign Rech brings new purchasing capabilities to brands and agencies, more flexible programming and support for HTML5 content.

Thanks to this new agreement between Intersection y Broadsing to manage and distribute advertising on your network, brands and media buying agencies around the world can easily plan and execute advertising campaigns on digital inventory premium for outdoors (DOOH) the first in major US locations.

With the Intersection network, which adds to Broadsing's advertising platform more than 5.5000 screens, Media buyers can target and reach populations with dynamic creative content and advertising in New York, Chicago, Philadelphia and other major markets via LinkNYC , transportation and other digital displays on the street.

This integration is based on a long relationship between both companies, through which Intersection uses the Broadsign platform to manage and distribute advertising on its network, that generates more than 3.500 million monthly gross impressions.

Expanded use of Broadsign's full platform unlocks new purchasing capabilities, as guaranteed and priority programmatic campaigns, more flexible scheduling and content support Html9, in addition to taking full advantage of your performance optimization engine.

“The goal is to make our inventory premium become even more available to marketers, so they can reach their target audiences in major cities in the United States. – explains Sheri Ham, vp. Intersection sales and programmatic partnerships. “Our long-standing partnership with Broadsign is one of the many reasons we are excited to add Reach to our SSP portfolio.”.

To John Dolan, vp. and Global Head of Media Sales at Broadsign, “Intersection is an industry innovator, with a core inventory spanning some of America's busiest street corners, so we are honored to collaborate on your first external DOOH SSP programmatic activation. As the advertising industry transitions to a world without cookies, OOH value becomes clearer than ever, for both brands and agencies, and this activation makes it easier to reach audiences with contextually relevant ads.”.