Metodo and Led Dream create a 'Move on' digital experience for Nike

The English Court y Nike have trusted Method and in Led Dream to create an interactive experience with augmented reality that is displayed on the screens of its shopping centers in Madrid and Barcelona.

The agency Method, together with your technological partner Led Dream Group, has created a marketing campaign to Nike, based on interactive experiences with augmented reality, for the screens of your stores The English Court from Madrid and Barcelona. Y, later, has been activated in several of the main Spanish cities.

El Corte Inglés and Nike continue to reaffirm their commitment to the digitalization of their stores, and this time they have trusted Metodo and Led Dream to create an interactive experience, aligned to your corporate branding.

A new marketing campaign has been implemented, call Move ON, en sus tiendas más representativas de España, concretamente en el centro de El Corte Inglés de Preciados en Madrid, y en el del Portal de l’Àngel de Barcelona.

Esta campaña ha sido diseñada y liderada por la agencia Metodo, quien a su vez confió en su partner Led Dream Group para crear esta experiencia digital con realidad aumentada en sus pantallas.

En esta campaña, la marca deportiva Nike anima a las nuevas generaciones a ‘expresarse’ y a ‘moverse’, demostrando sus habilidades y poniéndose a prueba en la pista de baile o en la cancha de fútbol con los mejores tricks. La campaña contó con varios influencers como Alexity de 11 years, que cuenta con más de 680k de seguidores en Instagram, 500K of followers on Tik Tok and more than 4 million followers on YouTube.

This campaign has managed to be a hit, especially among the younger audience, that invite users to dance and replicate the movements. The Move ON challenge specifies that you have to stand in front of the screen and then move your arms to start. After this the challenge is chosen (dance o freestyle football). Then the video is shown to learn all the steps. Finally, can be downloaded and shared on social networks.

Nike merges digital and physical initiatives with augmented reality in its stores to improve the experience of its consumers.

Interactive screens with AR and QR

This project, led by the Metodo agency, has had the collaboration of its partner Led Dream. This has been responsible for the creation of the concept of interactive experience with augmented reality., a technology that combines interactivity with QR and content in real time, from any mobile device or location. They are also applicable on multiple platforms such as indoor and outdoor LED screens., professional monitors, interactive totems and kiosks.

This technology does not require portable devices, no facilities, no app downloads. It is integrated into the screens using an artificial vision camera, that receives signals from any sensor connected to the screen, mobile or both. Display content based on people recognition, shoot a photo or record a video and through the dynamic QR or by bringing it closer to a tag NFC, It can be downloaded to your mobile by filling out a form.

Customers can interact 24/7 with interactive digital campaigns and involve the consumer to interact with the brand from their mobile phone and in the store. Customers will be able to enjoy a gamified experience, receive information about the product or link it to the e-commerce from your mobile. In addition, it is possible to obtain data about the audience.

Led Dream had the collaboration of Broox Technologies for the development of this digital experience and with Channel4you for content creation, taking charge of its creation and management.