Inspirational presents its edition 2022 with a new visual identity

Of the 17 al 20 next October and in hybrid format, Inspirational 2022 will gather, through IAB Spain, to speakers from different sectors to share knowledge and experiences “that go beyond advertising and digital communication”.

IAB Spain, the advertising association, marketing and digital communication in Spain, has presented the main news of Inspirational ́22, that will be celebrated on days 17, 18 y 20 October with in-person and online presentations.

“This event for the digital industry will be a meeting space where we can share the spirit Open to openness, which represents the attitude of being 'open to opening', to awaken curiosity and let yourself be surprised by inspiration”, explained from the organization.

David Pueyo, head of content & transmedia strategy at Bridges-Havas Media Group Spain and president of the Inspirational ́22 working group, states that the objective is “to focus on the transformation, understood as any process that irremediably leads us to evolution and change; to be different; to broaden our perspective; to incorporate new talents and to unlearn to create space and break prejudices. To accept that to move forward and open our eyes and inspire ourselves, It is essential to transform”.

Visual transformation

The edition 2022 launches a new visual identity, developed by the agency Lady Brava together with the Inspirational working group.

“When you enter you are a you, but when you go out you are another you. An improved you. A you in which your mind is filled with six new universes, abstractly representing the transformation of each room”, points out Daniel Requena, co-founder and head of art of Lady Brava.

A mixed technique based on filters has been used to develop the new visual identity.: “The result is images featuring people looking towards the horizon,” adds Requena., transmitting hope and universes, that have been developed in 3D, based on organic forms and technological elements”.

Hybrid format

The Inspirational ́22 conference series will be held in a hybrid manner in the coming days 17 y 18 October. In the morning, The presentations will be in person at Cinesa Proyecciones in Madrid and will be broadcast via live streaming, while in the afternoon they will be done in online format. The sale of tickets to attend these sessions is already enabled on the web.

Inspirational’22 will have experts from leading companies to share, discover and understand current digital ecosystems and opportunities from “a perspective that goes beyond advertising and digital communication”.

Some of the speakers who will participate in this edition are Jordi Oñate (of Pixar); Manuel Blanes (Zopa Lob); Alauda Ruiz of Azúa (film director Five Little Wolves); Clara Sanz López (Ministry of Education and Vocational Training of the Government of Spain); Charmaine Moldrich (Own & Move Australia); Juan Baixaras (Audible); Melisa Alvarez (The English Court); Javier Pagan (Twitter Spain); Ines Arroyo (Laagam) o Joxe Mari Aizega (Basque Culinary Center).

With different themes, "this way, Inspirational'22 attendees will be able to open themselves to new knowledge and experiences for the sake of evolution, learning, the reinvention and innovation of the digital industry of this country”, states Reyes Justribó, general director of IAB Spain.

The next 20 In October, the award ceremony Gala will be held in person. XV Edition of the Inspirational Awards at the Círculo de Bellas Artes in Madrid. All the winners will collect their trophies during the gala, which, for this edition, new design, developed by Lady Brava agency, based on the fusion between i Inspirational and a lamp.

The new trophy begins in the shape of a quadrangular prism and rotates 180º on its axis, to end in a sphere that represents the point of the i. In addition to the image change, the new trophies are more sustainable.

The registration period for the Inspirational Awards 2022 has been extended to the next 19 September.