FiturTechY 2023 spreads sustainable innovation in a key edition for tourism

The sixteenth edition of FiturTechY, the space of Feature specialized in technology and innovation, has highlighted in its specialized business forums, future, destination management and sustainability, that materializes in the hotel of the future, proposals to grow in a complex and volatile environment.

The technological innovation environment and trend forums for tourism, organized by Feature and the Hotel Technological Institute (ITH), FiturTechY has completed its three professional days of the recent edition 2023, held in the pavilion 10 of Ifema Madrid, offering “proposals and certainties in a complex and volatile environment, in which innovation, “Technology and sustainability are fundamental pieces for the growth of the industry”.

Under the concept of Journey to the center of tourism, inspired by Jules Verne's novel, Industry professionals have been able to learn about and debate the latest developments and trends in the four specialized forums offered by FiturTechY., as well as testing innovative technological solutions and services more than fifty companies in the showroom hotel of the future, that this year simulated the Nautilus (more details in Digital AV).

In this space it has debuted in Fitur, via ITH, the audiovisual company Megalux, that has shown the possibilities of its large format LED screens, modular and customizable, y interactive LCD totem for use in different spaces of a hotel, from the reception to conference and meeting rooms or outdoor areas, how ccommunication and marketing anal to improve customer experience.

In this hotel environment of the future, Megalux has exhibited a large format Led screen (of 2.5×2 metros) for indoor use, con pixel pitch 2,5 mm and luminosity of 4.400 nits, “which allows you to view the contents and images at 2 from 3 meters away, especially suitable for use in the hotel reception, common areas and meeting rooms”, explains Cristina Leon, commercial director of Megalux.

Another of his proposals has been a LCD touch totem, with indoor and outdoor versions, equipped with a 49” screen and IR sensors, that can reach up to 75” and double-sided, that offers users both static and dynamic content of the hotel services, tourist information, etc. with Megalux's cloud content management software platform, that can be controlled remotely.

Feature 2023 recover pre-pandemic records

The three professional days of Fitur 2023, celebrated from 18 al 20 January, attendance expectations have been exceeded, with the presence of 136.000 Visitors, which means a increase of 68% compared to the last edition and is located in parameters very close to the edition before the pandemic.

A growth in attendees that has also been replicated during the weekend that the tourism fair opens to the public, with some 80.000 visitors according to the organization's forecasts, which has not yet closed official figures.

As far as the digital sphere is concerned, From the first day of the event, traffic on the Ifema Madrid website increased exponentially and reached 149.000 visits, qualified as a “historical record” by the organization. The digital platform Fitur LiveConnect, that complements the fair with a hybrid format of greater temporal and geographical scope, accounts more than 40.000 records, regarding the 31.000 totals of 2022, in the absence of official closure.