Live demonstrations energize the new ISE Content Production Zone

Fruit of the association of WHEREAS con CCMA, Mediapro Group, you are jealous y Roll call, inter alia, professionals can see until the next 3 February innovative live installations with Led screens, virtual reality… adapted to this environment.

The Technological content production zone is one of the great novelties of this edition of WHEREAS, which today opens its doors in Barcelona Fair – Gran Via, and in which professionals will be able to learn about and enjoy demonstrations in the pavilion 6 of the fence.

This space, which begins with a presentation focused on the platform Unreal Engine of Epic Games, has the participation of more than seventy displays in production and distribution of content that shows professionals solutions and advances for this market sector.

This is what he points out Mike Blackman, general director of Integrated Systems Events: “as our industry continues to evolve, so does ISE. We have identified the exciting innovations affecting our markets and are delighted to welcome a series of new initiatives that represent a showcase of content production and distribution, which from today can be seen in action”.

The Content Production and Distribution Zone arises from the agreement between ISE with a select group of organizations that are dedicated to the production and distribution of content., as Mediapro Group and the Catalan Audiovisual Media Corporation (CCMA).

Among the demonstrations that professionals can see in these four days of ISE Barcelona, ​​the following stands out: Content Studio by Grupo Mediapro, that on his stand 275 m² has mounted large virtual production set in which interviews are held with executives from the sector and round tables, organized by Florian Rotberg, president of Digital Signage Summit and general director of you are jealous, as well as virtual production demos through Unreal Engine and post-production.

TV3 Studio by CCMA

With a space of 200 m², la CCMA comparte en el pabellón 6 your experience in immersive production and show new audio and image transmission systems, so that visitors can see the operation live with 360° cameras to create content, as well as a live broadcast of the Catalan tradition of castells, human towers of up to ten levels.

With the support of PSCo y Big Purple Productions, Another attraction of this space is the area set up with Absen Led screens dedicated to gaming y sports, that incorporate the technologies necessary to create, capture and distribute video game content, with the so-called gaming league 1-2-1 which will take place throughout the contest and which offers visitors who participate daily prizes.

Another demo that professionals can see is VP XR Theatre, a complete environment of XR, AR, MR and VR that uses a Led Wall de Alfalite of 90º and the solution Brainstorm InfinitySet, ready to work with multi-camera, high frame rate, ultra low latency, fluid capture and the widest color gamut on the market to generate real-time graphics, teleportation and virtual reality for broadcast markets, cine, hybrid events, advertising and education.

Virtual reality integration

Increasingly adopted in content production, Virtual reality adapted to this environment is what the installation that can be seen at ISE Barcelona shows., fruit of the collaboration between I am y Brainstorm, whose objective is to highlight the technologies involved in the creation of comings digital for when someone is speaking or giving a presentation.

For your part, Led installation The show window by NewtonLab Space shows how the retailers can use Led digital signage murals high-end instead of real elements on their store facades, Ideal for a wide variety of applications ranging from car dealerships to clothing stores.

Another of the notable installations that can be seen in this area is the one created by INFiLED that highlights the creative aspects of video screens with this technology developed by this manufacturer.

Content Production and Distribution Summit

Sponsored by IABM, The Content Production and Distribution Summit is also part of the edition 2023 of ISE - which is being held today in space CC5.3 con Tacho Benedict, partner of Grupo Mediapro as speaker-, to analyze the strategies and technologies behind the creation, video content management and distribution.

At this event, professionals can learn how a story can be shown to the world through the use of easily accessible technologies.. The summit is chaired by Amelia Kallman and curated by Ciarán Doran.

Access to the ISE SPECIAL 2023 a Digital AV