WHEREAS 2023 returns to Barcelona with the most transversal edition in its history

Throughout six pavilions of Barcelona Fair – Gran Vía, 1.052 Companies from all over the world will exhibit their latest innovations, in which is the great return of WHEREAS after a turbulent period marked by Covid-19.

WHEREAS 2023 does not recover pre-pandemic levels, when they added the 1.300 stands, although it leads the recovery of major events dedicated to the audiovisual and broadcast world.

Outside the usual spaces dedicated to DOOH or sound, as well as sectors such as corporate, education or hospitality, WHEREAS 2023 stands out for opening directly to the creation of content in all its functions. Technologies such as virtual production, immersive audio, esports, gaming or all aspects of home entertainment will occupy a leading role throughout the exhibition floor, slightly blurring the barriers between audiovisual and broadcast.

The presence of the event in Spanish territory, as well as economic development plans, has allowed Spain to place itself in the ranking of the countries with the greatest presence, with a 10% of the exhibitors.

China tops the list with a 13%, followed by the United Kingdom (11%) and accompanied by industries such as the American (10%) or the German (10%). The realization of 68.000 pre-registrations predict an important response from the industry, of which the 26% They are of Spanish nationality.

WHEREAS 2023 It will also host a significant number of new products from brands such as Panasonic, LG, Canon, CODA Audio, Zoom o Samsung, has stood out Mike Blackman, director general de Integrated Systems Events. In this way, the commitment to control of launches and the everlasting webinars are beginning to remain an anecdote of the past, placing the Barcelona fair as the axis for launches and plans in coordination with InfoComm.

Opening to new verticals, the commitment to a conference program with transversal themes and the renewed enthusiasm for the value of in-person events allow ISE 2023 achieve the largest exhibition space in its history: 56.870 square meters. The euphoria for the edition 2024 is maintained, with confirmed dates of 30 al 2 February 2024.

Access to the ISE SPECIAL 2023 a Digital AV